Brand ACTIVATIONS
JET BLUE
Jet Blue and Thrillist brought the 80’s back with the TrueBlue Arcade. LUME designed the immersive visual experience, animating the brand’s iconic mosaic tiles and editing a sizzle reel that highlighted various Jet Blue destinations and tied in the Thrillist partnership. With custom games, snacks and prizes this was fun for the whole family.
SERVICES
Custom Animation | VFX & Video Editing | Complex Projection-Mapping & Design | Lighting Design
ESPOLON tequila
For Dia De Los Muertos, Espolon gave LUME the exciting task of developing custom visuals for the traditional Calavera, and animations that breathed life into the skeleton artwork that adorned the walls. The result was a visually spectacular activation that captured the essence of the holiday and the brand’s Mexican heritage.
SERVICES
Custom Animation | Complex Projection-Mapping & Design | Lighting Design
AMAZON
Amazon Influencers celebrated AAPI Heritage Month by bringing together entrepreneurs and creators for an unforgettable immersive dinner experience, highlighting products from AAPI-owned brands. LUME’s creative team developed custom animations including table projections that brought to life a floral driven aesthetic.
SERVICES
Custom Animation | Complex Projection-Mapping & Design | Lighting Design
OLAY
Olay presented the #OlayBodyLab experience, taking guests on a journey through the science of their hydrating Hyaluronic Body Care Regimen. This multi-room activation immersed visitors in all the elements that create this unique product, culminating in a hands-on demo. LUME facilitated an LED Wall that displayed custom content.
SERVICES
Custom Content Design | A/V Production | Experience Design
ADIDAS ORIGINALS
Adidas Originals debuted the “Find Your Forum” campaign by celebrating New York and the classic basketball sneaker, the Forum. A multi-media art exhibition displayed unique interpretations of the sneaker and the city. We activated our LED monitor walls for a dynamic interactive installation and programming nights brought the community together around the art, music, and an embrace of diverse creatives.
SERVICES
Complex Projection-Mapping | Lighting Design | Event Production & Management
Puma x fenty
The event in NYC showcased a blend of fashion and creativity, bringing together influencers and fashion enthusiasts to honor the innovative partnership. The activation highlighted the fusion of Puma's athletic heritage and Fenty's cutting-edge style, offering attendees a chance to experience the bold designs firsthand and serving as a way to connect with the city's energy and spirit.
SERVICES
Experience Design | Complex Projection-Mapping & Design | Lighting Design
BOMBAY SAPPHIRE x DAN LAM
The Sensory Auction
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work. Neuroscience blended with art for this unique experience facilitated by our custom lighting design, projection mapping, and visuals programmed
using brainwave data
SERVICES
Experience Design | Complex Projection-Mapping & Design | Interactive Content Development | Lighting Design
