ABOUT US

LUME Studios is a multi level immersive event space and creative production studio in NYC’s Tribeca/SoHo corridor, built to turn brand activations, private dinners, and commercial video shoots into fully custom worlds using projection mapping, content creation, and spatial audio.

Founded in 2016 by Dotan Negrin, a producer and performer with 30+ years of experience, LUME blends showmanship with next gen experiential design to deliver events that feel cinematic from the street level marquee to the final frame. Past work includes projects with major brands like Apple, JetBlue, Adidas, Amazon, Dropbox, Roku, and Olay, plus culture forward collaborations spanning fashion, spirits, and tech.

The studio has also hosted productions and moments with headline talent including Billie Eilish, Doja Cat, Sydney Sweeney, 50 Cent, and Peggy Gou, making it a go to destination for high impact storytelling in downtown Manhattan.