LUME Studios, known simply as LUME, is an experiential agency and immersive event venue at 393 Broadway, Tribeca, that designs and produces brand activations, launches, dinners, and corporate events for brands and agencies across New York City.
LUME started in 2016 as a raw room at 393 Broadway and a simple belief: people remember how the event made them feel.
Founder Dotan Negrin spent his life in the Arts that make that happen: theaters, film sets, lighting, sound, cameras. He pointed all of it at one question: what makes a moment feel real?
Ten years and 1,700+ events later, the answer hasn't changed. Surprise people. Let them discover something. Give them a reason to connect. Everything else is production detail.
The next ten years are about the room getting bigger. LUME has always been a home for artists: hundreds of shows on these walls, no velvet rope. That's the part we're growing: more artists showing work, more nights that bring downtown together, more experiences built with our community, not just for our clients. Wherever the room is, our building or someone else's, the job stays the same.
A decade of brand activations, launches, dinners, and productions at 393 Broadway and beyond. A few we're proud of:
Six disciplines under one team, in our building or anywhere in New York.
We design and produce activations end to end: the idea, the venue, the build, the run of show, the content. In our room or in one we source for you.
Brand activations →Load-in, lighting, sound, video, staffing, and the cue sheet that gets the room from doors to last call without a gap. Same crew whether it is a 20-person dinner or a two-week program.
Event production →Meetings, summits, launches, and offsites your team gets to attend instead of run. All-hands, executive dinners, and holiday parties for Amazon, Dropbox, Roku, Chase, and JetBlue.
Corporate events →A 360° wraparound canvas, 16 projectors, 17-speaker spatial audio, and content made to fit it. Your brand, your film, your numbers at four feet tall on every wall.
Projection mapping →Loft 4 seats 35 at one long table with a working kitchen behind it. Brand dinners, executive dinners, and walls that change with every course.
Private dining →Five floors of shootable space: a cast iron facade, a wraparound projection stage, a basement lounge, a loft kitchen. Music videos, commercials, keynotes, brand content.
Video production →We design and produce events anywhere in New York, and about a third of our work happens offsite. The building at 393 Broadway is one of the tools, not the whole company. When the brief fits the room, you get both under one contract.
The Immersive Studio is a permanent install: 2,400 sq ft, 16 projectors on a wraparound canvas, 17-speaker JBL spatial audio, Resolume and TouchDesigner already running. The production tools are in the room, so the event costs less and looks bigger.
Ideas deserve better than handoffs. The people who scope the project are on site when it runs: creative, production, AV, staffing, and content under one point of accountability, with fabrication partners we have used for years.
New ideas get tested here first, on our own time, before they reach a client's event anywhere else. Ten years of that is why the details hold up: the load-in that stays on schedule, the cue that fires on time.
Multi-camera photo and video captured as it happens, edited and delivered same day or next morning. The night is the spark. The content keeps the brand in front of people long after the doors close.
Amazon, Nike, JetBlue, Interscope, Roku, and 700+ more brands have built something with us since 2016.
★★★★★ Based on 121 Google reviews. Read all reviews
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
“I have hosted several events here and the venue never fails to impress. People step off the street into this otherworldly space… Because the space is the entire building, it is incredibly versatile… Dotan is fantastic to work with and the space is a real demonstration of his passion for what he does.”
“We recently used LUME Studios for a client video shoot and mock keynote recording, and it was a fantastic experience from start to finish. The space itself is modern, versatile, and visually impressive… What really stood out, though, was the team. Ori and the staff were incredibly helpful, responsive, and easy to work with… If you're a speaker, creator, or company looking for a professional space to film content in NYC, I highly recommend LUME Studios.”
“We had such a great experience working at Lume Studios for a brand event. The venue is fairly turnkey and has so many existing capabilities. Ori and team helped us bring our event to life within the month. Thank you to Lume Studios for hosting us and making our event a success!”
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
