Production monitor shows 50 Cent in a leather jacket in front of the NBA Finals logo.

50 CENT X ESPN

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LUME Studios collaborated with ESPN and 50 Cent to film a high-energy NBA Finals commercial at Lume Studios, bringing cutting-edge visuals to sports and entertainment. The shoot featured 50 Cent at the center of the room, surrounded by dynamic immersive visuals and graphics that elevated the production to cinematic levels.

SERVICES

Creative Direction
Lighting Design

The brief

What we built

The result

Press

50 Cent stands beside the NBA championship trophy on a plinth as camera operators film the ESPN shoot.
Video village monitor shows 50 Cent while crew work under bright lights on the NBA Finals set.
Behind the scenes of the 50 Cent x ESPN shoot with camera rigs and a projected Finals graphic at LUME Studios
Production crew and edit station behind the scenes at the 50 Cent x ESPN shoot at LUME Studios

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

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Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.

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