Ben and Jerry's Dreamy experience with ice cream projections and freezer displays at LUME Studios

Ben & Jerry's

Ben & Jerry’s Non-Dairy Flavor Reveal at Lume Studios

We had the sweet honor of hosting Ben & Jerry’s for a week-long event unveiling their latest non-dairy ice cream flavors. Fans lined up around the block, eager for the first taste of these delicious new creations, and the excitement inside was just as thrilling.

The event featured stunning 360-degree immersive visuals, transforming the space into a dizzying, dreamlike experience, it felt as if guests were soaring through the clouds in a swirl of flavor and fun. Throughout the week, attendees enjoyed exclusive tastings, interactive moments, and surprise visits from Ben & Jerry’s very own founders.

This unforgettable event blended innovation, visual storytelling, and pure joy, capturing the essence of Ben & Jerry’s commitment to creativity and deliciousness.

SERVICES

Projection Design & Mapping
Event Production and Management
Spatial Audio Design
Experience Design
Lighting Design
LUME Studios marquee on Broadway with a giant Ben & Jerry's pint for the Non-Dairy Summer Tour
Crowd lined up under scaffolding on Broadway for the Ben and Jerry's event
Line of visitors under scaffolding outside the Ben & Jerry's pop-up on Broadway
Crowd lined up on the sidewalk under scaffolding for the Ben and Jerry's event at LUME Studios
Ben and Jerry's cloud-themed photo set with marquee lights and blue drapes at LUME Studios
Oversized cookies, strawberries, and chocolate hanging among clouds at the Ben & Jerry's activation
Ben and Jerry's pints displayed on an illuminated wheat themed sculpture
Cloud-themed lounge with white sofa and snack table at the Ben & Jerry's activation at LUME Studios
Cloud-painted room with ice cream display and Creamy Dreamy counter at the Ben & Jerry's pop-up
Guests playing and lounging inside the Ben and Jerry's immersive experience at LUME Studios
Guests sampling ice cream under Ben & Jerry's pint projections
Presenter in a Ben and Jerry's apron speaking in front of projected flavor slides
Guests enjoying ice cream beside projected strawberry visuals at the Ben & Jerry's event
Guests posing on a giant Ben and Jerry's Non-Dairy pint prop at LUME Studios
Ben & Jerry's team posing in front of the Dreamy Experience mural at the pop-up

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