We had the sweet honor of hosting Ben & Jerry’s for a week-long event unveiling their latest non-dairy ice cream flavors. Fans lined up around the block, eager for the first taste of these delicious new creations, and the excitement inside was just as thrilling.
The event featured stunning 360-degree immersive visuals, transforming the space into a dizzying, dreamlike experience, it felt as if guests were soaring through the clouds in a swirl of flavor and fun. Throughout the week, attendees enjoyed exclusive tastings, interactive moments, and surprise visits from Ben & Jerry’s very own founders.
This unforgettable event blended innovation, visual storytelling, and pure joy, capturing the essence of Ben & Jerry’s commitment to creativity and deliciousness.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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