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We collaborated with ICNCLST agency to produce a full-length commercial for EA Sports, bringing the excitement of soccer to life through cutting-edge immersive visuals. Filmed at Lume Studios, the shoot utilized customizable projection spaces, including the basement studio with 21 video screens, to create a truly dynamic and cinematic experience.
The production highlighted historic moments from legendary soccer goalie Tim Howard, capturing the intensity and skill that defined his career. One of the most striking sequences featured a hyper-realistic recreation of a soccer field and goalposts using high-resolution immersive projections, blurring the line between virtual and reality.
By combining advanced technology, creative storytelling, and state-of-the-art visuals, this commercial brought the spirit of Tim Howard to life in a groundbreaking way.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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