Birkenstock ran an off-site showroom in a SoHo cast iron loft. We handled the lighting and the projection mapping.
We lit the room to work with the daylight coming through the arched windows rather than fight it, uplighting the product plinths and the floral niches and holding the warmth in the wood floors. The projection ran on the back wall between the columns, mapping product illustrations and spec sheets onto the architecture so the artwork sat flat across an uneven surface.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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