LUME Studios produced the Puma x Fenty event at 393 Broadway, one of the most talked-about brand activations of 2024. Working with both brands' creative teams, LUME developed a custom immersive environment celebrating the collaboration with projection mapping, branded visual design, and a full production build that turned the venue into a world of its own. The event drew significant social media attention and demonstrated LUME's ability to execute at the highest level of fashion and streetwear brand activations in New York City.