Giant purple suede Puma sneakers and Fenty imagery are projected on both walls of a lounge with neon tables.

Puma X Fenty

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LUME Studios produced the Puma x Fenty event at 393 Broadway, one of the most talked-about brand activations of 2024. Working with both brands' creative teams, LUME developed a custom immersive environment celebrating the collaboration with projection mapping, branded visual design, and a full production build that turned the venue into a world of its own. The event drew significant social media attention and demonstrated LUME's ability to execute at the highest level of fashion and streetwear brand activations in New York City.

SERVICES

Lighting Design
Experience Design
Projection Design & Mapping
Fabrication

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

The brief

What we built

The result

Press

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

Send an inquiry below. The more detail you include, the faster we get you a quote.

Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.

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