Immersive Studio: 360° Projection Event Space

393 Broadway, SoHo / TriBeCa · New York, NY
Immersive Studio
2400
Square feet
200
Standing
120
Seated
Main Floor
Floor
16 ft
Ceiling
About the space

A turnkey white box space with a gallery finish designed to transform into whatever the moment demands. Built for large scale brand activations, immersive presentations, and camera ready for professional production shoots. The Immersive Studio features 360° floor-to-ceiling projection mapping, 17-speaker JBL spatial audio, full-color Astera spotlights, modular walls, and a street-level marquee on Broadway for instant brand presence.

What's included

Amenities

Visuals & Sound
360° floor-to-ceiling projection mapping, Immersive walls & floors, 17-speaker JBL spatial audio, Wireless microphones, DJ & live-performance setup
Lighting & Power
Full-color Astera spotlights, Stage & risers, Green room access, High-speed Wi-Fi
Space & Access
16-ft ceilings, Modular walls, Street-level storefront & load-in, Customizable street marquee
Hospitality & Service
Full bar service, In-house event staffing
Event types

Ideal for

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In this space

Experiences

Immersive Studio as an empty white box with polished floors at LUME Studios
Empty Immersive Studio with white walls and overhead projectors at LUME Studios
Empty Immersive Studio with white walls, polished floor, and ceiling mounted projectors
Immersive Studio white box gallery with modular pedestal cubes at LUME Studios NYC
Immersive private dinner with jungle waterfall projections in the Immersive Studio
Immersive Studio in full 360° projection during an event at LUME Studios NYC
JetBlue arcade brand activation with sky and cloud visuals in the Immersive Studio
Olay beach-themed brand activation with sand sculptures in the Immersive Studio
Immersive Studio wrapped in full-color projection wash
Immersive Studio with wall-to-wall video grid projection
Keynote presentation with 360° projected stage backdrop in the Immersive Studio
Chase brand presentation with sky projections and seated dining in the Immersive Studio
Espolòn Día de los Muertos projection takeover in the Immersive Studio
Immersive Studio with mirrored bar setup and generative visuals
LUME Studios marquee at 393 Broadway reading Thomas Brown Volume of Light as a taxi passes
Guest surrounded by glowing green number projections in the Immersive Studio
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This is one of six event spaces at 393 Broadway in SoHo and Tribeca. See all event spaces or tour the full building.

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Every event at LUME STUDIOS starts with one conversation.
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Immersive Studio

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A member of the LUME team will get back to you within one business day with availability and a quote. If your date is urgent, call us at (212) 203-3732.

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