A turnkey white box space with a gallery finish designed to transform into whatever the moment demands. Built for large scale brand activations, immersive presentations, and camera ready for professional production shoots. The Immersive Studio features 360° floor-to-ceiling projection mapping, 17-speaker JBL spatial audio, full-color Astera spotlights, modular walls, and a street-level marquee on Broadway for instant brand presence.
Polished floors, 16-ft ceilings, modular walls, and projection surfaces on every side. This is the room before we build your event in it.
Every event booking of the Immersive Studio includes the Basement Lounge, 1,000 sq ft directly below the main floor and connected by an internal stairwell. Up to 250 standing across both floors. It runs as the afterparty floor, a VIP retreat, a cocktail reception, or a listening room, with lounge seating, a private bar, and 18 customizable screens.
See the space
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Based on 124 Google reviews. Read all reviews
“I have hosted several events here and the venue never fails to impress. People step off the street into this otherworldly space… Because the space is the entire building, it is incredibly versatile… Dotan is fantastic to work with and the space is a real demonstration of his passion for what he does.”
“My favorite event space in the city! Really incredible projection mapping on the main floor, and insane interactive video wall installations throughout the basement. Couldn't recommend it enough, absolutely love any chance I get to go to an event here!”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I've been to a few parties and pop-ups here. Great spot with a dynamic vibe. One time it was relaxing and warm. The other time it was upbeat and felt like a totally different location.”
This is one of six event spaces at 393 Broadway in SoHo and Tribeca. See all event spaces or tour the full building.
A member of the LUME team will get back to you within one business day with availability and a quote. If your date is urgent, call us at (212) 203-3732.