Bai x Sydney Sweeney at LUME Studios
Bai kicked off its new campaign with Sydney Sweeney by transforming LUME Studios into a vibrant, nature-inspired brand environment. Guests entered through a pathway surrounded by lush greenery, fruit trees, and product moments that brought Bai’s WonderWater concept to life in a fresh and interactive way. Spatial audio was used to create a dynamic ever changing auditory world throughout each area of the space.

The event blended thoughtful design with light brand storytelling, giving attendees a relaxed space to connect with the product, the campaign, and each other in the heart of downtown NYC.The event leveraged LUME's 360 degree projection system to transform the space with Bai's brand palette and visual identity, creating a shareable, content-rich environment that resonated across social media long after the event ended.

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