LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942. The event transformed our venue into a vibrant, neon-lit jungle blending projection mapping, bold lighting design, and elevated nightlife elements to reflect both Peggy Gou’s creative aesthetic and the spirit of Don Julio’s luxury tequila.
The evening featured DJ performances, branded content displays, and a fully immersive environment designed to feel intimate yet electrifying. Guests moved through layered visual experiences and custom activations that brought the collaboration to life, highlighting LUME’s ability to support both creative expression and premium brand storytelling within a single curated atmosphere.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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