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We teamed up with JetBlue and Thrillist to transport guests back to the 1980s with the TrueBlue Arcade, a vibrant, nostalgia-packed event that blended immersive visuals, classic arcade games, and interactive brand storytelling.
Lume Studios designed a fully immersive environment, bringing JetBlue’s branding to life by animating the airline’s iconic mosaic tiles and crafting a custom sizzle reel that showcased breathtaking JetBlue destinations while seamlessly integrating the Thrillist partnership.
The entire space was transformed into a retro gaming paradise, featuring original arcade machines, custom-branded games, and an array of snacks and prizes for guests of all ages. Whether playing classic arcade hits or engaging with custom JetBlue-inspired experiences, attendees were immersed in a world of travel, fun, and nostalgia.
The TrueBlue Arcade was more than just an event, it was a multi-sensory journey that connected brands, entertainment, and travel in an exciting new way.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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