HBX x Coinbase Gashapon Arcade pop-up wall of glowing capsule machines under blue projection at LUME Studios in Tribeca.

Hypebeast X Coinbase

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Hypebeast partnered with Coinbase to active a cryptocurrency powered retail experience complete with exclusive merch, and NFT gallery and even a gashapon arcade

SERVICES

Experience Design
Event Production and Management
Projection Design & Mapping
Immersive Installations
Audio Visual Production NYC
Gashapon Arcade capsule machine wall at the HBX x Coinbase pop-up at LUME Studios
Guests viewing NFT artwork on monitors at the Hypebeast x Coinbase event
Crowd browsing sneaker and merch podiums under Gashapon Arcade projections at the Hypebeast x Coinbase event
Guests browsing sneakers and merch under purple arcade projections at the Hypebeast x Coinbase event

The brief

What we built

The result

Press

Guests browsing a glowing merch case at the Hypebeast x Coinbase activation at LUME Studios

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

Event photographyEvent video
Clean energy infrastructure panel on stage in the LUME Immersive Studio at the MEI+ Summit 2026, with the session title and speaker cards projected behind them and cameras rolling at the back of the room.
MEI+ Summit 2026 at LUME Studios
Q4 Control Room panel on the Webster Hall stage with speaker graphics on the LED wall at the Ecom Founders Q4 Summit 2025.
Ecom Founders Q4 Summit 2025 at Webster Hall
Fireside chat on the Webster Hall stage under the slide The data behind the AI no one else can build, at the Ecom AI Summit 2026, AV by LUME Studios.
Ecom Founders AI Summit 2026 at Webster Hall
Doctor Mike and five healthcare students behind the podcast table against exposed brick in LOFT 4 at LUME Studios in Tribeca.
Elsevier x Doctor Mike Podcast Shoot
HILA SS27 presentation at LUME Studios, red room presentation
HILA Fashion Presentation
SUBJECTIVE Art Festival at LUME Studios, 393 Broadway, marquee 393 facade
SUBJECTIVE Art Festival
Cicero presentation at LUME Studios, stage wide templosion
Cicero
Shark Beauty x Chris Appleton at LUME Studios, chris appleton stage
Shark Beauty x Chris Appleton
Birkenstock offsite showroom, projection lounge, lighting and projection by LUME Studios
Birkenstock
The LUME Studios marquee on Broadway announces the UNSEEN exhibition on women's rights in North Korea as people walk past.
UNSEEN Exhibition at LUME Studios NYC
Rows of black-draped workshop tables face wraparound beauty projections at the Patrick Ta masterclass in Tribeca.
Patrick Ta Beauty Masterclass
A stylist pins a guest's hair at an arched lit mirror inside the TRESemmé salon set for NYFW.
Tresemme X NYFW
A long wooden dinner table lined with ferns and wildflowers sits under forest projections at the Tom's of Maine dinner.
Tom's Of Maine
XLIST 2023 reveal with red lit pedestals and The Future Is Experiential wall text at LUME Studios
XP Land
Gold wire-frame Vogue Eyewear glasses rest on cotton snow in a red mailbox beside the brand's black case.
Vogue Eyewear
A crowd stands in silhouette against projected green spheres on a purple wall at the Vertical Crypto Art event.
Vertical Crypto Art
Ninja Thirsti launch at LUME Studios, projection room crowd
Thirsti Ninja
Guests share a candlelit dinner at long white tables under streaks of projected gold light during The Dinner Table.
The Dinner Table
Peggy Gou flashes peace signs in a blue crochet outfit among guests at the Don Julio party in Tribeca.
Peggy Gou X Don Julio
A shirtless singer and two guitarists perform in a white-lit studio above a glossy floor for SUPERGOOD.
SUPERGOOD
Roku executive dinner at LUME Studios, two long tables under the projected Roku City skyline
Roku Executive Dinner
Attendees mingle among rows of chairs under projected geometric shapes at Stack'd Connect in Tribeca.
Stack'd Connect
Solana and Jump Crypto logos glow on a faceted purple wall behind silhouetted attendees at the Solana NYC hackathon.
Solana NYC Bootcamp & Hackathon
A wall of vintage stereo speakers stacked with tropical plants sits under a SoundMint sign in green light.
Soundmint
Robin Eley painting draped in plastic under a single spotlight at LUME Studios
Robin Eley
Giant purple suede Puma sneakers and Fenty imagery are projected on both walls of a lounge with neon tables.
Puma X Fenty
An audience in silhouette watches a projected ONE graphic with a playing card at the Pinterest event in Tribeca.
Pinterest
Mannequins in Puma sportswear and sneaker tables line a bright white showroom for Puma x Shantell Martin in Tribeca.
Puma x Shantell Martin
Crowd gathered under large projected face visuals at an event in the Immersive Studio
Portion NFT Web3 Event
Dancer rehearsing under pink dahlia projections in the Immersive Studio at LUME Studios
Paint With Pedro Baez
A performer sings on a lit stage while camera operators film for Lenovo Yoga Slim and AMD's Mix Masters.
Lenovo Yoga Slim & AMD Present the Mix Masters
A rattan egg chair with Olay pillows sits beside sand castles and a fearless beach mural in the Olay set.
Olay
Metro Boomin Heroes and Villains album art and graphic jackets are projected across the walls of LUME Studios.
Metro Boomin'
Metaplex branding across staggered vertical screens in a dark room at LUME Studios
Metaplex
Two men talk in white leather armchairs before black and white portraits on a Joe Budden Network set.
Joe Budden Network at LUME Studios
A Maybelline New York logo glows on a screen above a check-in desk with a laptop and yellow flowers.
Maybelline
A blue Lemon Perfect logo wall covered in 3D yellow lemon slices and lp badges stands in a white corridor.
Lemon Perfect
Backlit artwork panels lining a hazy gallery corridor at LUME Studios
Jordan Millington
JetBlue game room with arcade cabinets, foosball, and cloud projections in the Immersive Studio
Jet Blue
Dropbox WIP/24 Dash Showcase logo projected above a long dinner table set with flowers and glassware.
Dropbox
HBX x Coinbase Gashapon Arcade pop-up wall of glowing capsule machines under blue projection at LUME Studios in Tribeca.
Hypebeast X Coinbase
Performer in a Chicago Bulls jacket walks through a room of fiery projections on the Fabolous B.O.M.B.S. video set.
Fabolous - B.O.M.B.S. (Official Video)
Florence by Mills product counter framed in flowers beside a large projected campaign portrait of a smiling model.
Florence By Mills
Long candlelit dinner tables with floral centerpieces under warm wall projections at LUME Studios
Eminence
Two Finery Magnetic Candy fragrance bottles glowing amber in a light-filled product display at LUME Studios.
Finery Fragrances
Row of Evian Rainbow Inside glass bottles by Virgil Abloh covered in blue and green dots.
Evian X Virgil Abloh
Espolon Tequila party with a glowing Day of the Dead skull and skeleton projections at LUME Studios
Espolon Tequila
Close-up profile of a man lit in deep red against a dark background for the Doritos Solid Black film.
Doritos Solid Black
Tim Howard smiles beside a sculpture of gloved hands holding a soccer ball amid wraparound projections.
EA Sports X Tim Howard
Dr. Martens activation with a neon sign, boot-topped speaker stack, and vintage armchairs at LUME Studios
Dr. Martens
Doja Cat stands in front of a pink fur Hot Pink wall between retro computer desks at LUME Studios.
Doja Cat
Empty Dopamine event room with blue and gold wall projections and a branded DJ booth at the far end.
Dopamine
Model in a white blouse and red feathered skirt walks the Realm Runway beneath projected title text.
DigitalAX
Gallery-style art show with paintings and a sky projection in the LUME Studios Immersive Studio
Dirty Flowers
Man in a cream varsity jacket spreads his arms before projected archival footage for NBC Together We Rise.
Black History Month: Together We Rise - NBC ThePlatform
Guest in a red varsity jacket by the Guess DJ booth at the Don Toliver x Guess event at LUME Studios
DON TOLIVER X GUESS
Chase Aeroplan event set with white cocktail tables and a panel stage under projected blue skies and clouds.
Chase X Air Canada
Callen Schaub pop-up gallery with colorful abstract paintings and painted furniture at LUME Studios
Callen Schaub
Guests dining by candlelight beneath a projected Cache by Bridge logo at LUME Studios
Cache by Bridge
Bombay Sapphire gin and tonics in balloon glasses with blue stems lined up on an acrylic bar.
Bombay Sapphire X Dan Lam
Clothing racks under green light and projected Blohsh figures at the Billie Eilish merch pop-up in Tribeca.
Billie Eilish
Ben and Jerry's Dreamy experience with ice cream projections and freezer displays at LUME Studios
Ben & Jerry's
Lounge with white seating under pink and yellow Bicycle playing card projections at LUME Studios
Bicycle NFT Unveiling
Sydney Sweeney poses with a fan in the plant-covered Bai raspberry lemon lime grove at LUME Studios.
Bai X Sydney Sweeney
Guests in pink robes at beauty stations under an amika logo projection at LUME Studios
AMIKA
Adidas Originals exhibit with sneaker displays, murals, and suspended shoes at LUME Studios
Adidas Originals
Production monitor shows 50 Cent in a leather jacket in front of the NBA Finals logo.
50 CENT X ESPN
Amazon Influencers dinner with long candlelit tables under wraparound projections of pink blossoms at LUME Studios.
Amazon Influencers' Dinner
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