We worked with Solana to produce their NYC Bootcamp & Hackathon, a two-week program for 1,000 attendees in a 30,000 sq-ft partner venue in SoHo.
Solana used LUME's venue sourcing, experience design, and production services end to end: working sessions, panel discussions, evening events, multiple bars, full catering across the two-week run, and an NFT gallery with immersive projections.
Solana needed a New York home for its Bootcamp & Hackathon: a space large enough for developers to work in for two full weeks, and flexible enough to flip into panel discussions and evening events without breaking the working environment. They didn't have a venue, they had a program.
The engagement began with venue sourcing and ran through experience design, production, and hospitality. One team, one point of accountability, for two continuous weeks of programming.
LUME sourced a 30,000 sq-ft partner venue in SoHo and built the program's world inside it.
The furniture plan supported daily working sessions for a developer-heavy crowd, with power, connectivity, and layout designed for people actually building, not just attending. Full catering ran across the entire two-week program.
The same footprint transformed repeatedly: panel discussions with staging, lighting, and sound; evening events with multiple bars; and an NFT gallery with immersive projections that brought LUME's visual signature into a building we didn't own. Furniture, lighting, sound, and hospitality were re-set around each format.
Two weeks. 1,000 attendees. Multiple event formats inside a single engagement, working sessions, panels, evening programming, produced by one accountable team.
The project is the clearest proof of the model: everything LUME does at 393 Broadway, experience design, production, technology, hospitality, delivered at scale in someone else's building.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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