Patrick Ta Beauty Masterclass at LUME Studios
An invite only influencer masterclass produced by LUME Studios for Patrick Ta Beauty. The team designed and executed a broadcast style production with live camera feeds projection mapped onto the surrounding walls, TVs mounted on trusses showing the live coverage, and full event video capture. LUME handled furniture, setup, and end to end event coordination, plus the projection mapping that gave the room a brand controlled look in every shot the creators took home.
Patrick Ta Beauty booked LUME for an invite only masterclass with Patrick himself, in partnership with POV Beauty (Point of View Beauty). The room would hold a curated group of beauty creators sitting in front of Patrick for a live application demonstration. The brand wanted two things at once: the in room masterclass experience, and broadcast quality content out the door the same week.
That is harder to pull off than it sounds. A Patrick Ta masterclass is two events stacked together. One happens in the room. Patrick at the front, creators in a tight semi circle, watching technique and product application before walking out with a personalized look. The other one happens in the cameras. Every minute has to be captured cleanly, watchable from every seat in the room, and cut ready for Reels and TikTok the same week.
Most production setups make a brand pick one or the other. Patrick Ta's team didn't want to.
LUME produced the masterclass as a live broadcast environment inside a fully branded room. At the center: the masterclass setup itself. Patrick at the demonstration station, creators in a tight semi circle so the technique stayed legible from every seat. Around that, LUME's team built out a full live capture and projection system.
Multiple camera angles fed in real time into LUME's projection mapping infrastructure, with the live feeds projection mapped onto the surrounding walls. Patrick's hands and face stayed visible at scale from anywhere in the room. LUME also mounted television monitors on broadcast trusses around the perimeter, each one showing a clean cut of the live coverage. Creators shooting their own content on their phones could frame the masterclass over their shoulder and still pull a properly lit shot of Patrick at work in their own feed.
On top of the live system, LUME captured the full event on dedicated multi camera video. Patrick Ta Beauty and POV Beauty walked away with edited assets they could roll out across owned and paid channels over the following days and weeks. LUME also handled furniture and room setup, the immersive lighting state during the demonstration, and the end to end event coordination from load in to load out. The projection mapping ran inside the brand's color story rather than as a spectacle effect, holding the room in a Patrick Ta look rather than competing with him.
The masterclass did what the brand needed it to do. Every creator in the room walked out with content shot inside a fully branded, broadcast ready room, and they posted it. The event ran across Instagram Reels and TikTok in the days that followed, with creators, POV Beauty, and the official Patrick Ta accounts publishing footage tagged at LUME.
Inside LUME, the production became the reference case for what an immersive event venue can do for a beauty brand. The combination of live camera projection, truss mounted monitor coverage, and a fully captured multi camera edit turned a 90 minute session into a multi week content rollout.
The Patrick Ta masterclass sits inside a broader beauty portfolio at LUME that includes Patrick Ta Beauty across multiple events, Shark Beauty / Chris Appleton during NYFW, Amika haircare, and TRESemmé. It is the case study LUME pitches when a beauty brand asks what's possible inside the room.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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