Client: Def Jam Records

Director: Gerard Victor

Fabolous chose LUME Studios as the location for his music video shoot at 393 Broadway, taking full advantage of the venue's 360 degree projection mapping system and multi-level production spaces to create a visually striking cinematic environment. LUME's in-house team developed custom visual content and lighting design that gave the production a high-end, immersive look that would have been impossible to achieve in a standard studio setting.