For the Chase x Air Canada luncheon, LUME Studios transformed the space into a polished, broadcast-ready environment that brought the energy of both brands into the room. Guests arrived to a custom visual world built across the immersive projection system, surrounding the luncheon with branded motion graphics, atmospheric lighting, and scenic content that made the room feel far beyond a traditional dining setup. The projections created a layered backdrop for the program, giving the event a sense of movement and ceremony while still keeping the focus on the speakers, guests, and live experience.
The event was also designed with broadcast in mind from the start. Our immersive systems were integrated into the live stream production so the visuals in the room translated directly to audiences watching around the world. Instead of feeling like a static stage feed, the broadcast captured the full atmosphere of the space, with projection, lighting, sound, and camera direction working together as one system. The result was a luncheon that operated both as an intimate in-person gathering and a global brand moment, built to feel immersive in the room and compelling on screen.
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