Agency: Superheroes

Producer: Lume Studios

Creative Direction: Hyeona Kim

LUME Studios produced a live streamed product launch for Lenovo x AMD, unveiling the YOGA Slim laptop to a live audience. The brief was ambitious: film a live production with a live audience, then edit and publish the content to YouTube within 48 hours. LUME designed the set, created custom animations for visual cues, and built a TV wall that worked in tandem with the immersive projection system. Influencers including Hannah Stocking hosted the event, with performer Hugo Schneider entertaining the crowd.