We had the honor of hosting an unforgettable collaboration between Evian Water and Virgil Abloh, celebrating the release of a custom-designed glass bottle featuring the late designer’s exclusive aesthetic. As Evian’s Creative Advisor for Sustainable Innovation Design, Virgil Abloh’s vision brought a fresh, modern take to the iconic brand, making this limited-edition bottle a highly sought-after collectible.
Guests lined up around the block for a chance to experience this one-of-a-kind event, where they participated in an exclusive lottery game to win prizes, including the coveted Virgil Abloh-designed Evian bottle. The space was transformed into a refreshing, immersive environment, decorated in Evian’s signature blue hues, floating bubble visuals, and sleek, minimalist aesthetics, all inspired by the purity of water and Virgil’s innovative style.
This collaboration was more than just a product launch, it was a celebration of creativity, sustainability, and design. The event honored Virgil Abloh’s legacy while offering an engaging and interactive experience for fans, influencers, and tastemakers alike.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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