
Shark Beauty brought #FORALLHAIRKIND to 393 Broadway with Chris Appleton. Florals wrapped the entrance, his name ran on the street marquee, and a queue formed down Broadway before doors opened.
Inside, the room was washed pink and magenta to match the line. Product sat on plinths set into dried florals, a photo studio ran against a white backdrop with full lighting, and a seated demo area faced the main screen. We ran event capture and the livestream from a control room on site.











LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.