Bombay Sapphire gin and tonics in balloon glasses with blue stems lined up on an acrylic bar.

Bombay Sapphire X Dan Lam

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Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.

Neuroscience blended with art for this unique experience facilitated by our custom lighting design, projection mapping, and visuals programmed using brainwave data

SERVICES

Lighting Design
Experience Design
Interaction Design and Development
Projection Design & Mapping
Immersive Installations
Blue-lit bar with rows of glassware under The Sensory Auction projection at the Bombay Sapphire x Dan Lam event
Neuroaesthetics wall projection in blue light at the Bombay Sapphire x Dan Lam event
Guests at a cocktail bar under blue kaleidoscopic projections at the Bombay Sapphire x Dan Lam event
Blue-lit bar with rows of glasses and a glass head sculpture at the Bombay Sapphire x Dan Lam event

The brief

What we built

The result

Press

Guests viewing a blue Dan Lam sculpture at the Bombay Sapphire event at LUME Studios
Dan Lam's teal drip sculpture on a white wall as guests mingle at the Bombay Sapphire event
Camera crew filming a guest reaching toward a blue Dan Lam sculpture
Spiked blue Dan Lam sculpture on display at the Bombay Sapphire event at LUME Studios
Monitor showing Bombay Sapphire Sensory Auction brainwave data at LUME Studios
Air Eau de Parfum display wall with a mounted video screen at a product launch
Cocktail stations under blue projections at the Bombay Sapphire x Dan Lam event at LUME Studios
Guests around a blue-lit cocktail bar at the Bombay Sapphire x Dan Lam event at LUME Studios

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

Send an inquiry below. The more detail you include, the faster we get you a quote.

Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.

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