We collaborated with Dr. Martens to host an exclusive influencer and media event at Lume Studios, unveiling their latest shoe designs in a space that fused music, culture, and heritage.
At the heart of the event was a stunning central installation, featuring an array of vintage stereo equipment and retro TVs, creating a visually striking, music-inspired atmosphere that paid homage to the brand’s deep roots in alternative culture. This immersive setup not only showcased Dr. Martens' rebellious spirit but also served as the perfect backdrop for social media moments.
The event brought together influencers, media, and tastemakers, offering them a first look at the new collection while immersing them in a bold, nostalgic, and edgy environment reflective of Dr. Martens' iconic style.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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