Dr. Martens activation with a neon sign, boot-topped speaker stack, and vintage armchairs at LUME Studios

Dr. Martens

Dr. Martens Influencer & Media Event at Lume Studios

We collaborated with Dr. Martens to host an exclusive influencer and media event at Lume Studios, unveiling their latest shoe designs in a space that fused music, culture, and heritage.

At the heart of the event was a stunning central installation, featuring an array of vintage stereo equipment and retro TVs, creating a visually striking, music-inspired atmosphere that paid homage to the brand’s deep roots in alternative culture. This immersive setup not only showcased Dr. Martens' rebellious spirit but also served as the perfect backdrop for social media moments.

The event brought together influencers, media, and tastemakers, offering them a first look at the new collection while immersing them in a bold, nostalgic, and edgy environment reflective of Dr. Martens' iconic style.

SERVICES

Creative Direction
Event Production and Management
Lighting Design
Dr. Martens installation with boots on road cases and yellow logo projections at LUME Studios
Dr. Martens logos projected on the wall and floor around a DJ booth
Installation of stacked speakers, a vintage TV, and boots at the Dr. Martens event
Lit Dr. Martens sign above a shoe display built from road cases at LUME Studios
Dr Martens sign in lights above a DJ booth with vintage TVs at LUME Studios
Dr. Martens logo projected on the wall and floor behind a product display at LUME Studios
Rack of Dr. Martens boots beside a colorful floor projection
Row of Dr. Martens shoes on display with the brand logo on screen behind
Dr. Martens boots displayed on road cases beneath a projected campaign portrait

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