Clothing racks under green light and projected Blohsh figures at the Billie Eilish merch pop-up in Tribeca.

Billie Eilish

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To celebrate Billie Eilish’s sold-out performance at Madison Square Garden, we teamed up with Bravado to create an unforgettable week-long merch pop-up experience. Fans lined up around the block to grab exclusive Billie Eilish merch and be part of the excitement.

Lume Studios played a key role in ensuring the immersive visuals within the space were absolutely stunning, capturing the essence of Billie’s unique style. We also provided expert security staff to manage the crowd, ensuring a smooth and efficient flow of eager fans. The highlight of the event? Billie Eilish herself made a special appearance, thrilling fans and creating memories that will last a lifetime.

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SERVICES

Lighting Design
Experience Design
Event Production and Management
Fabrication
Event Staffing
Videography & Editing

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

Billie Eilish talks with a fan in an orange shirt as a camera crew films nearby.
Merch racks and a stanchioned checkout under large projected Billie Eilish portraits at LUME Studios in Tribeca.
Billie Eilish greeting fans beneath green Blohsh logo projections at LUME Studios
Fans browse merch beneath a wall projection of Billie Eilish crying black tears during the pop-up.
Crowd browsing merch racks under puppy field projections at the Billie Eilish event at LUME Studios
Fans browsing merch racks under neon Blohsh projections at the Billie Eilish pop-up
Guests at the Billie Eilish event surrounded by golden cloud projections at LUME Studios
Young fans check out at a counter with tablets and green boxes at the Billie Eilish merch shop.

The brief

What we built

The result

Press

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

Send an inquiry below. The more detail you include, the faster we get you a quote.

Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.

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