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To celebrate Billie Eilish’s sold-out performance at Madison Square Garden, we teamed up with Bravado to create an unforgettable week-long merch pop-up experience. Fans lined up around the block to grab exclusive Billie Eilish merch and be part of the excitement.
Lume Studios played a key role in ensuring the immersive visuals within the space were absolutely stunning, capturing the essence of Billie’s unique style. We also provided expert security staff to manage the crowd, ensuring a smooth and efficient flow of eager fans. The highlight of the event? Billie Eilish herself made a special appearance, thrilling fans and creating memories that will last a lifetime.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.








Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.