A stylist pins a guest's hair at an arched lit mirror inside the TRESemmé salon set for NYFW.

Tresemme X NYFW

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Guests
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To mark New York Fashion Week, TRESemmé partnered with LUME Studios to host a refined beauty experience designed for media, stylists, and influencers. The venue was styled with branded lighting, dynamic projections, and thoughtfully arranged lounge areas, setting the stage for live hair demos, product showcases, and content creation throughout the day.

SERVICES

Lighting Design
Experience Design
Projection Design & Mapping
Install and Programming
Fabrication
Event Staffing
Influencer Relationships
Guests browsing clothing racks under golden projections at the TRESemme NYFW event
Stylists working on hair and makeup backstage at the TRESemme x NYFW event
Stylist finishing a guest's updo at the TRESemme NYFW salon at LUME Studios
TRESemme product display on a gold pedestal at the TRESemme x NYFW event at LUME Studios
TRESemme Style Studios welcome card framed on a side table at the NYFW event

The brief

What we built

The result

Press

Guest in a styling chair beside lit arch mirrors at the TRESemme NYFW salon
Wood-paneled photo set with TRESemme products on gold pedestals at LUME Studios
Four black director's chairs and an NYFW The Talks screen stand before a curved paper wall at the TRESemmé event.
Vertical screen showing digital portrait art at the TRESemme NYFW digital art exhibit
Guests browse striped knitwear on garment racks beside a cherry blossom installation at TRESemmé x NYFW in Tribeca.
Guests chatting near clothing racks at the TRESemme x NYFW event
Stylists prepping a model backstage at the TRESemme x NYFW event

LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.

Photo + video

Want your event shot like this?

LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.

Send an inquiry below. The more detail you include, the faster we get you a quote.

Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.

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