Don Toliver and Guess Originals chose LUME Studios to celebrate the launch of their Life Of A Don capsule collection. LUME's in-house creative team developed custom visual treatments and environmental design that transformed 393 Broadway into a living extension of the collection's aesthetic. Guests explored the space, checked out the collection, and experienced LUME's 360 degree projection system at its full creative potential. The event stands as one of the most memorable music-meets-fashion activations in recent NYC history.