We partnered with Maybelline to create an exciting beauty-meets-fitness event at Lume Studios, showcasing their latest makeup products in a dynamic and engaging way.
The event featured four exclusive class sessions led by a celebrity fitness instructor, where guests used special rebound shoes that allowed them to jump and move with ease, making for a fun, high-energy workout experience. Between sessions, attendees had the chance to try on Maybelline’s newest makeup, engage in beauty tutorials, and connect with each other in an interactive, social atmosphere.
From the immersive beauty stations to the invigorating fitness classes, this event perfectly blended self-care, wellness, and beauty, leaving attendees feeling energized, confident, and camera-ready.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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