Tom’s of Maine Launch Dinner at LUME Studios
To debut its newest toothpaste innovation, Tom’s of Maine hosted a private dinner at LUME Studios that brought the brand’s commitment to clean ingredients and natural care into a beautifully designed physical space. The room was transformed into a lush, plant-filled dining environment, where projection-mapped forest scenes wrapped the walls and greenery spilled across the tables, creating an atmosphere that felt rooted, alive, and intentional.
Guests gathered around long wooden tables adorned with wild florals, moss, and earth-toned place settings, reflecting the simplicity and transparency at the core of the Tom’s brand. With thoughtful programming, seasonal cuisine, and soft lighting throughout, the evening offered an experience that felt grounded yet elevated, the perfect setting for meaningful conversation and connection around the brand’s latest chapter.
LUME Studios is a brand activation agency and event production company at 393 Broadway, New York.
Photo + video
LUME covers events with photo and video from one team: same-day selects for social, a full edited gallery after, and recap films cut for where they will be posted. At 393 Broadway or at your venue.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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