Video Production Studio in NYC
A 360° projection stage, cast iron lofts with Broadway daylight, Full kitchen and Dining room, a podcast set, a basement lounge. Book one and move between several on a single load-in and one COI.
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What gets shot at 393 Broadway
Four production formats, and the sets that suit each one. Start where your project fits.
Seven shootable sets in one building
Cast iron lofts, a kitchen and dining floor, a living room podcast set, a basement lounge, and a stairwell, all under one load-in and one COI.
Immersive Stage
2,400 sq ft main floor wrapped in 360° programmable projection. Any backdrop, no set build.
Cast Iron Loft
Original 1880s cast iron loft. Columns, plank floors, Broadway light.
Brick & Hardwood Loft
Second-floor cast iron loft mixing exposed brick and white walls over original hardwood.
Kitchen & Dining Loft
Full working kitchen with long-table dining loft. Food production ready.
Living Room Podcast Set
Living-room corner on the fourth floor, dressed and lit as a turnkey podcast and interview set.
Basement Lounge
Low-ceiling basement lounge lined with video screens. Jazz-club energy, full blackout.
Cast Iron Stairwell
Original cast iron stairwell, 1880s ironwork, five stories of continuous vertical.
Previous Productions at LUME Studios
Ten years and 1,700+ productions and events at 393 Broadway: commercials for ESPN, EA Sports, NBC Universal, and Lenovo, music videos for Fabolous and SUPERGOOD, podcasts, and branded films. The building has hosted Billie Eilish, A$AP Rocky, Doja Cat, Burna Boy, and Peggy Gou, plus work for Apple, Amazon, JetBlue, and Adidas.
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50 Cent × ESPN
A high-energy NBA Finals spot shot with ESPN and 50 Cent, staged at the center of the room and surrounded by dynamic immersive visuals and graphics.
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EA Sports × Tim Howard
A soccer commercial built around goalkeeper Tim Howard, including a hyper-realistic recreation of a pitch and goalposts in high-resolution projection, plus work in the screen-lined basement studio.
Fabolous — B.O.M.B.S.
Shot across the building's multi-level production spaces, using the 360° projection mapping system and custom visuals built in house. Directed by Gerard Victor.
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Lenovo × AMD Mix Masters
A live product launch filmed in front of an audience, then edited and published to YouTube inside 48 hours. Produced by LUME Studios.
Joe Budden Network
Filmed in the basement studio with the video wall behind the set carrying visuals from the story being told.
Doritos Solid Black
Campaign content for Doritos Solid Black, produced at 393 Broadway with agency WHTWORKS.
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Together We Rise
A Black History Month production for NBC Universal, filmed at 393 Broadway.
SUPERGOOD
Music video shoot for “Dip Dip” at 393 Broadway.
The main stage
360° floor-to-ceiling projection walls, permanent full-color spotlights, camera-ready ambient lighting, and a 2,400 sq ft main floor: cinematic backdrops on demand, no set build. Full specs for every other set live on their own location pages.
2,400 sq ft at street level, 16 ft ceilings.
360° wraparound projection across walls, floor, and ceiling — 16 projectors.
17-speaker JBL spatial audio for playback on set.
Street-level load-in directly from Broadway. Full blackout.
Full specs for the Immersive Stage →Basecamp for shoots in SoHo and Tribeca
Shooting on location downtown? Use 393 Broadway as your holding space — crew staging, video village, green rooms, and production support a few blocks from set.