Video PRODUCTION

Agency: WHTWORKS

Dip Dip Music Video

Client: NBC Universal

Client: Joe Budden

We collaborated with ESPN and 50 Cent to film a high-energy NBA Finals commercial at Lume Studios, bringing cutting-edge visuals to sports and entertainment. The shoot featured 50 Cent at the center of the room, surrounded by dynamic immersive visuals and graphics that elevated the production to cinematic levels.

Client: Def Jam Records

Director: Gerard Victor

Fabolous chose LUME Studios as the location for his music video shoot at 393 Broadway, taking full advantage of the venue's 360 degree projection mapping system and multi-level production spaces to create a visually striking cinematic environment. LUME's in-house team developed custom visual content and lighting design that gave the production a high-end, immersive look that would have been impossible to achieve in a standard studio setting.

Agency: Superheroes

Producer: Lume Studios

Creative Direction: Hyeona Kim

LUME Studios produced a live streamed product launch for Lenovo x AMD, unveiling the YOGA Slim laptop to a live audience. The brief was ambitious: film a live production with a live audience, then edit and publish the content to YouTube within 48 hours. LUME designed the set, created custom animations for visual cues, and built a TV wall that worked in tandem with the immersive projection system. Influencers including Hannah Stocking hosted the event, with performer Hugo Schneider entertaining the crowd.