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LUME  /  393 Broadway, NYN 40.7185°  W 74.0029°
Event Spaces / NYC

Livestream Studio Rental in NYC with Immersive Branded Backdrops

A broadcast-ready livestream studio at 393 Broadway with multi-camera capture, 360° projection backdrops you can rebrand on demand, spatial audio, and full crew and control-room support.

Overview

Livestream and broadcast studio in SoHo NYC with multi-camera capture, 360° projection backdrops, spatial audio, and control-room support. Turnkey streaming at 393 Broadway.

Panel discussion at LUME Studios with immersive backdrop

LUME runs livestreams like broadcasts, not webcams on a tripod. The studio at 393 Broadway pairs a multi-camera setup with a 360° projection system, so the backdrop behind your host isn't a flat cyc wall — it's a fully brandable environment that can change per segment, per sponsor, or per show. Add 17-speaker spatial audio, a control-room workflow, a green room, and an in-house crew, and you have a stream that looks like a network production out of a downtown SoHo studio.

LUME Studios is the NYC livestream and broadcast studio for product launches, panels, fireside chats, and multi-day virtual events. Four studio levels, immersive projection, and same-day content capture mean the live show and the clips that follow are produced in one place. Trusted for production by ESPN, NBC Universal, Def Jam, Roku, and Amazon.

How It Works

What to expect

Broadcast-grade, not webcam-grade

Multi-camera coverage, professional lighting, and a control-room workflow give your stream real production value. The 360° projection means lower thirds, sponsor branding, and set design can live in the physical environment instead of being added in post — hosts stand inside the brand, not in front of a logo.

Backdrops that change on demand

Because the room is projection-mapped, the set can shift between segments in seconds: keynote, interview, demo, sponsor break — each with its own environment. Multi-hour and multi-day streams stay visually fresh without rebuilding a single physical set.

Stream and content in one pass

The same in-house team capturing the live feed also captures cutdowns, so social clips, recap reels, and sponsor deliverables are ready while the moment is still hot. Green room, crew catering, and breakout spaces keep talent and production comfortable across a long broadcast day.

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02 / Inside LUME

We don't just host events.
We produce them from the ground up

01 / Immersive Setting

Immersive setting

5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.

02 / Food & Beverage

Food & Beverage

Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.

03 / Audio & visual

Audio Visual

17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.

04 / enhancements

Enhancements

Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.

03 / Spaces

Spaces Available at 393 Broadway


Immersive Studio

The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.

Standing
200
Seated
120
Projection
360°
Audio
17× JBL
Sq Ft
3,400
Floor
STREET
Check Availability
Immersive Studio wall projectionImmersive Studio overhead view

Loft 4

LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.

Seated
40
Standing
70
Kitchen
Michelin
Display
4K Apple TV
Sq Ft
2,000
Floor
4th
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Immersive Studio wall projectionImmersive Studio overhead view

Loft 2

LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.

Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.

Seated
50
Standing
90
Sq Ft
2000
Floor
2nd
Check Availability
LOFT 2 second floor loft at LUME StudiosLOFT 2 second floor loft with immersive projection at LUME Studios

Frequently asked questions

Can you handle multi-camera livestreaming?

Yes. Multi-camera capture, professional lighting, audio, and a control-room workflow, with in-house crew or your own team. We can feed your streaming platform of choice.

Can we brand the backdrop?

Yes. The 360° projection system turns the entire room into a brandable environment — custom graphics, sponsor takeovers, and per-segment set changes, no physical rebuild required.

Is there a green room and control area?

Yes. A dedicated green room, breakout spaces in the lofts, and room for a control and production station on site.

Can you deliver clips same day?

Yes. Our in-house team captures social cutdowns and recap content alongside the live stream, often delivered same day.

How large an audience can attend in person?

Up to 200 standing or 120 seated on the main floor, with additional space in the basement lounge and lofts for hybrid live-plus-audience formats.

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