A broadcast-ready livestream studio at 393 Broadway with multi-camera capture, 360° projection backdrops you can rebrand on demand, spatial audio, and full crew and control-room support. The same crew and kit also produce the stream from your venue.
Broadcast-ready livestream studio in SoHo with multi-camera capture and 360° projection backdrops, or the same crew and kit run from your venue.
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LUME runs livestreams like broadcasts, not webcams on a tripod. The studio at 393 Broadway pairs a multi-camera setup with a 360° projection system, so the backdrop behind your host isn't a flat cyc wall, it's a fully brandable environment that can change per segment, per sponsor, or per show. Add 17-speaker spatial audio, a control-room workflow, a green room, and an in-house crew, and you have a stream that looks like a network production out of a downtown SoHo studio.
LUME Studios is the NYC livestream and broadcast studio for product launches, panels, fireside chats, and multi-day virtual events. Four studio levels, immersive projection, and same-day content capture mean the live show and the clips that follow are produced in one place. Trusted for production by ESPN, NBC Universal, Def Jam, Roku, and Amazon.
How It Works
Multi-camera coverage, professional lighting, and a control-room workflow give your stream real production value. The 360° projection means lower thirds, sponsor branding, and set design can live in the physical environment instead of being added in post, hosts stand inside the brand, not in front of a logo.
Because the room is projection-mapped, the set can shift between segments in seconds: keynote, interview, demo, sponsor break, each with its own environment. Multi-hour and multi-day streams stay visually fresh without rebuilding a single physical set.
The same in-house team capturing the live feed also captures cutdowns, so social clips, recap reels, and sponsor deliverables are ready while the moment is still hot. Green room, crew catering, and breakout spaces keep talent and production comfortable across a long broadcast day.
The broadcast does not have to happen at 393 Broadway. For a conference, a summit, a product launch on the client's own floor, or a hybrid town hall, LUME brings the multi-camera kit, live switching, broadcast audio, graphics, and the crew that built the show, and runs the stream from your venue. For hybrid formats the same team runs the room and the stream together, so the audience in the seats and the audience online both get a program. Same-day clips are cut from the live feed wherever the show happens. For summits that also need screen content and show production, see conference and summit AV.
A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingYes. Multi-camera capture, professional lighting, audio, and a control-room workflow, with in-house crew or your own team. We can feed your streaming platform of choice.
Yes. LUME produces from the Tribeca studio or on location at your venue, bringing the broadcast kit and crew. Hybrid events get the in-room production and the stream run together by one team.
Yes. The 360° projection system turns the entire room into a brandable environment, custom graphics, sponsor takeovers, and per-segment set changes, no physical rebuild required.
Yes. A dedicated green room, breakout spaces in the lofts, and room for a control and production station on site.
Yes. Our in-house team captures social cutdowns and recap content alongside the live stream, often delivered same day.
Up to 200 standing or 120 seated on the main floor, with additional space in the basement lounge and lofts for hybrid live-plus-audience formats.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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