A NYC tech product launch venue at 393 Broadway built for cinematic reveal moments. 360° immersive product reveals, multi-camera press capture, demo zones, same-day content delivery. Launches here for Amazon, Dropbox, Roku, and JetBlue.
NYC tech, AI, and web3 product launch venue with immersive 360° reveals. Trusted by Amazon, Dropbox, Roku, JetBlue, Solana, and Metaplex.
Tech product launches at LUME are built around one specific moment: the reveal. Walls go dark. The brand logo animates across every surface. The product appears at scale, immersive across all six surfaces of the room. Press lift their phones at the exact same moment, and within minutes the launch is on every social channel that matters. The 360° projection system was built for this moment. The rest of the venue handles everything that supports it: demo zones for hands-on product time, press interview rooms in LOFT 4, analyst dinners on the same floor, and same-day delivery of photo and video for the press team's content rollout.
LUME Studios is the NYC AI and tech product launch venue at 393 Broadway in SoHo and Tribeca, trusted by category-defining brands for product reveals and experiential brand campaigns. 5,400 square feet of fully customizable immersive space across three floors, with 360° projection mapping, 17-speaker JBL audio, multi-camera capture, and in-house production. We've hosted product launches for Amazon, Dropbox, Roku, and JetBlue, each one custom-produced to match the company's brand language, demo requirements, and launch strategy.
How It Works
The 360° projection system means a product launch at LUME has a reveal moment competitors can't replicate. Walls go dark. The brand logo animates across every surface. The product appears at scale, immersive across all six surfaces of the room. Press lift their phones at the exact same moment, and within minutes the launch is on every social channel that matters. We've staged this for Amazon, Dropbox, and Roku, each one engineered to be capturable, shareable, and editorial-ready out of the camera.
Crypto and web3 launches run like any other product reveal with one difference: the product is usually a screen, so the room has to do the work. The 360° walls put a mint, a drop, or a chain visualization at building scale instead of on a pull-down screen at the front of a hotel function room. We have produced launches and activations for Solana, Metaplex, and Hypebeast x Coinbase, plus full-building takeovers during NFT.NYC week. Demo stations, wallet onboarding tables, and press capture all fit the same floor plan.
Beyond the reveal, LUME configures demo stations, hands-on product zones, and dedicated press interview rooms. LOFT 4 hosts an intimate analyst dinner the same evening. Same-day post-event content delivery means the press team has photo and video assets ready before journalists return to their desks. The launch isn't just an event. It's a content engine running for 90 days after.
The same venue runs both intimate and large-scale formats. LOFT 4 hosts invite-only press previews for 35 senior journalists. LOFT 2 handles editor demo days for up to 60 with hands-on product time. The Immersive Studio handles full-scale public reveals for up to 200 standing. Brands stage multi-day product launches that flow from press to influencer to public across the same building, with same-day content delivery at each stage. See past launches or book a walkthrough.
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A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
Up to 200 standing for full reveal moments. Smaller invite-only press previews fit in LOFT 4 (35) or LOFT 2 (60).
Yes. Launches and activations for Solana, Metaplex, and Hypebeast x Coinbase, plus full-building takeovers during NFT.NYC week. The immersive walls show a mint, a drop, or a chain visualization at building scale, and the floor plan fits demo stations and wallet onboarding alongside press capture.
Yes. The 360° projection mapping walls become a fully immersive brand environment: product visualization, animated logo reveals, hero shots at scale, custom branded backdrops throughout.
Yes. Configure dedicated demo stations, product try-on tables, and interactive zones throughout the space. Multiple display setups, custom branded stations, and tech-ready electrical infrastructure.
Yes. Multi-camera capture, professional audio, and live streaming to your platform of choice. Same-day post-event content delivery for press, social, and internal teams.
Yes. Product launches for Amazon, Dropbox, Roku, and JetBlue at our SoHo / TriBeCa space. See past tech launches for examples.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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