Where category-defining tech companies debut products and run experiential brand campaigns.
NYC Tech product launch venue with immersive 360° reveal capability. Trusted by Amazon, Dropbox, Roku, JetBlue.
A tech product launch is a media event built around a single moment. The reveal. Press fly in (or tune in) for one specific reason: to see the product for the first time and capture content that runs as the launch's earned media for the next 48 hours. The venue's job is to make that one moment as cinematic, branded, and capturable as possible. Everything else (demo zones, press dinners, hands-on stations, post-event content) supports the moment, but it doesn't replace it.
The venues tech brands return to handle three things specifically. They produce the reveal moment with enough visual impact that press lift their phones at the same instant and the photos are immediately editorial-grade. They configure demo zones, press interview rooms, and analyst dinners across multiple spaces so the agenda flows beyond the keynote. And they capture the entire launch in real time and deliver it the same day, because by tomorrow the launch story is already written. The wrong venue undersells the product. The right one multiplies the launch's reach.
LUME Studios is the NYC tech product launch venue category-defining brands trust for product reveals and experiential brand campaigns. Located at 393 Broadway in SoHo and TriBeCa, our 360° projection mapping turns reveal moments into fully immersive brand environments. We've hosted product launches for Amazon, Dropbox, Roku, JetBlue, and Apple, each one custom-produced to match the company's brand language, demo requirements, and launch strategy. From invite-only press previews to large-scale public reveals, this is where tech brands launch products that actually break through.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
Up to 200 standing for full reveal moments. Smaller invite-only press previews fit in LOFT 4 (35) or LOFT 2 (60).
Yes. The 360° projection mapping walls become a fully immersive brand environment: product visualization, animated logo reveals, hero shots at scale, custom branded backdrops throughout.
Yes. Configure dedicated demo stations, product try-on tables, and interactive zones throughout the space. Multiple display setups, custom branded stations, and tech-ready electrical infrastructure.
Yes. Multi-camera capture, professional audio, and live streaming to your platform of choice. Same-day post-event content delivery for press, social, and internal teams.
Yes. Product launches for Amazon, Dropbox, Roku, and JetBlue at our SoHo / TriBeCa space. See past tech launches for examples.
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