A NYC tech product launch venue at 393 Broadway built for cinematic reveal moments. 360° immersive product reveals, multi-camera press capture, demo zones, same-day content delivery. Launches here for Amazon, Dropbox, Roku, JetBlue, and Apple.
NYC Tech product launch venue with immersive 360° reveal capability. Trusted by Amazon, Dropbox, Roku, JetBlue.
Tech product launches at LUME are built around one specific moment: the reveal. Walls go dark. The brand logo animates across every surface. The product appears at scale, immersive across all six surfaces of the room. Press lift their phones at the exact same moment, and within minutes the launch is on every social channel that matters. The 360° projection system was built for this moment. The rest of the venue handles everything that supports it: demo zones for hands-on product time, press interview rooms in LOFT 4, analyst dinners on the same floor, and same-day delivery of photo and video for the press team's content rollout.
LUME Studios is the NYC AI and tech product launch venue at 393 Broadway in SoHo and Tribeca, trusted by category-defining brands for product reveals and experiential brand campaigns. 5,400 square feet of fully customizable immersive space across five floors, with 360° projection mapping, 17-speaker JBL audio, multi-camera capture, and in-house production. We've hosted product launches for Amazon, Dropbox, Roku, JetBlue, and Apple, each one custom-produced to match the company's brand language, demo requirements, and launch strategy.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
Up to 200 standing for full reveal moments. Smaller invite-only press previews fit in LOFT 4 (35) or LOFT 2 (60).
Yes. The 360° projection mapping walls become a fully immersive brand environment: product visualization, animated logo reveals, hero shots at scale, custom branded backdrops throughout.
Yes. Configure dedicated demo stations, product try-on tables, and interactive zones throughout the space. Multiple display setups, custom branded stations, and tech-ready electrical infrastructure.
Yes. Multi-camera capture, professional audio, and live streaming to your platform of choice. Same-day post-event content delivery for press, social, and internal teams.
Yes. Product launches for Amazon, Dropbox, Roku, and JetBlue at our SoHo / TriBeCa space. See past tech launches for examples.
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