The Immersive Studio · Content for Live Events
Immersive projection environment at LUME

Immersive Content Creation

Your event booked an immersive room. Now the walls need something worth staring at. We build 3D worlds, branded environments, and projection mapped visuals in-house, made for our 16-projector wraparound canvas and tested in the room before doors open.

Immersive projection environment at LUME
Overview

Most immersive venues hand you the keys and a spec sheet. The content is your problem: find a 3D artist, guess at the pixel map, hope it looks right on walls you have seen once. That gap is where immersive events go wrong.

LUME builds the content and runs the room. Our team creates in all software including: Blender, Unreal Engine, TouchDesigner, Madmapper, and Resolume for any pixel canvas the work will play on. Send a brand deck or a finished campaign and we build the world around it.

What We Make

3D immersive environments.

Full worlds modeled and animated in Blender or Unreal engine, then rendered to wrap the room. The event can be set anywhere you can describe.

3D immersive environment example

CPG branded immersive content.

Your product at room scale. Beverage Cans, Bottles, Apparel, and packaging rebuilt as environments, with brand color and motion running floor to ceiling.

CPG branded immersive content example

360 immersive world building.

Continuous environments designed for all four walls at once, so the world holds together no matter where guests look.

360 immersive world example

Projection mapping on 3D objects.

Visuals mapped onto physical objects, products, and set pieces, fitted to their geometry so the light lands exactly where it should.

Projection mapping example
The Work

Made in our studio for the brands below. Filter by category.

How It Works

1

Send what you have.

A brand deck, campaign assets, a mood board, or one paragraph about the event. That is enough to start.

2

We pitch the worlds.

Concepting is included. You see visual directions built to your brand before anything is modeled.

3

We build.

Blender, TouchDesigner, Resolume, and our AI pipeline, whatever the concept calls for, produced by the team that runs the room.

4

We test it in the room.

Content is loaded, mapped, and rehearsed on the actual canvas before your event, not delivered as a file and wished luck.

Why It Works

Built for the room it plays in.

The content team and the venue team are the same people. Every pixel is authored for the exact projector map, so nothing arrives stretched, cropped, or guessed.

The canvas is the brief.

The spec is 7,920 by 1,080 pixels across 16 projectors and four walls. Designing to the real canvas from day one is why the work looks native instead of adapted.

Event-deadline discipline.

1,700+ produced events taught this team to deliver against dates that do not move. Content is show-ready before doors open.

For Events at LUME

Booking the Immersive Studio? Content creation folds into your venue production: one team, one timeline, and a tech rehearsal on the real walls before guests arrive.

Trusted By
NikeAmazonJetBlueDropboxRokuESPNNBCDef JamBombay SapphireDon JulioTRESemméLemon PerfectLenovoAMD

FAQ

What do you need from us to start?

A brand deck, existing campaign assets, or a written description of the event. We have started from as little as a logo and a color palette.

Do you come up with the concepts?

Yes. Ideation is included. You see visual directions before anything is built.

Can you use our existing campaign or 3D assets?

Yes. Existing renders, product models, and campaign footage can be adapted, extended, and remapped for the room. New builds are not always required.

Can the content react to the event?

Yes. Real-time and reactive systems are part of the studio. Content can respond to sound, motion, and live moments as they happen.

Who owns the content?

You do. Finished branded content is owned by you or your client, cleared for commercial use.

Can you match our existing campaign look?

Yes. Send the campaign references and brand guidelines and we build the world to them.

The walls are waiting.

Tell us about the event and what the room should feel like. We respond within 24 hours, usually faster.

Send Your Brief
Send Your Brief
Max file size 10MB.
Uploading...
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.