October 31, 2023
In October 2023, Espolòn Tequila hosted a Día de los Muertos celebration at Lume Studios in New York City. The event featured immersive visuals of traditional Calavera (skeleton) artwork, with animations that brought the designs to life, reflecting the essence of the holiday and Espolòn's Mexican heritage.
This celebration coincided with the launch of the Calavera Collection: The Afterparty Edition, a collaboration between Espolòn and streetwear brand PAISABOYS. The collection included apparel inspired by Día de los Muertos traditions, such as long-sleeved shirts, sweatpants, snapbacks, and bandanas, blending traditional Mexican symbolism with modern streetwear aesthetics.
Proceeds from the collection supported the National Association of Latino Arts and Cultures (NALAC), emphasizing Espolòn's commitment to honoring Mexican culture and supporting Latino artists.
The event exemplified Espolòn Tequila's dedication to celebrating Día de los Muertos by combining cultural traditions with contemporary art and fashion, creating a memorable experience for attendees.
