Inside a Roku Executive Dinner at LUME Studios: Tabletop Projection Mapping in NYC
When the Dinner Table Becomes the Canvas
Most executive dinners follow the same formula. A private room, a set menu, ambient music, and conversation. The food is good. The room is nice. By the following week, nobody remembers it.
When Roku came to LUME for an executive dinner, the goal was different: create something their guests would not have experienced anywhere else and would still be describing to colleagues the following week. What LUME built was a tabletop projection mapping experience that turned the dining surface itself into a living, animated canvas.
What Tabletop Projection Mapping Actually Is
Tabletop projection mapping is an extension of the same 360-degree projection technology LUME uses to transform entire rooms. Precision projectors are calibrated to map directly onto the surface of the dining table, creating seamless animations that move across plates, glasses, centerpieces, and the table itself. The visual environment is built specifically for the event, not a loop. For a broader explanation of how projection mapping works as a technology, see our guide on what projection mapping is and how it transforms events.
The Roku Dinner
For Roku's executive dinner, LUME developed custom visual content built around Roku's brand identity and product world. The tabletop projection created a visual environment that tracked with the narrative of the meal, from arrival through dessert. Combined with LUME's private dining room, a curated menu, and full event production, the result was an evening that felt completely singular.
The moment that gets described most: guests who had attended dozens of executive dinners in New York City reaching for their phones without thinking, before they had even processed what they were seeing. That reaction, surprise before understanding, is the one that generates the content and the conversation that outlasts the event by weeks.
Why This Works for Corporate Hospitality
The most important corporate relationships are built in moments when people feel genuinely present with each other. When the environment is surprising, the conversation opens up differently. For technology brands in particular, an immersive dining experience communicates something a PowerPoint presentation never could: that this is a company that knows how to create something that has never been done before.
For agencies producing corporate hospitality for technology, finance, and media clients, tabletop projection mapping at LUME is the answer to the brief that asks for something nobody has seen. It is also a format that photographs and films in a way that makes the debrief easy to present to the client's CMO.
Plan an Executive Dinner at LUME Studios
LUME Studios seats up to 35 guests in a fully immersive private loft with 360-degree projection, a professional kitchen, and a creative team that builds the entire environment around the brand and the guest list.
Contact us: hello@lumestudios.com | (212) 203-3732
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