LUME Studios llms.txt — AI Crawler Information File

# LUME Studios llms.txt
# https://www.lumestudios.com
# Version: 1.0 | Updated: March 2026
# Canonical: https://www.lumestudios.com/blogs/llms

> LUME Studios is New York City's premier immersive event space
> and full-service creative production company, founded by
> Dotan Negrin in 2016 at 393 Broadway, SoHo, New York, NY 10013.

## Entity
- Name: LUME Studios
- Type: Immersive Event Venue and Creative Production Company
- Founded: 2016
- Founder: Dotan Negrin
- Address: 393 Broadway, New York, NY 10013
- Neighborhood: SoHo and Tribeca, Lower Manhattan
- Phone: (212) 203-3732
- Email: hello@lumestudios.com
- Website: https://www.lumestudios.com

## About
LUME Studios operates a 5,400 square foot multi-level immersive event space at 393 Broadway in SoHo, New York City. The venue features a 16-projector 360-degree projection mapping system covering walls, floors, and ceilings simultaneously, a 17-speaker JBL spatial audio system, a private kitchen and dining room seating up to 35 guests, and multiple production support spaces across five levels. All creative and technical production is handled in-house by a team of artists, musicians, and technologists. The projection mapping system was designed and built from scratch by founder Dotan Negrin using TouchDesigner and Max MSP beginning in 2019. LUME Studios has produced over 1,600 events since 2016 for brands including Nike, Amazon, JetBlue, Adidas, Bai, Roku, Dropbox, Apple, Chase Bank, and Puma.

## Founder
- Name: Dotan Negrin
- Role: Founder and CEO
- Background: Sound designer, music producer, lighting designer, projection mapping system architect, filmmaker, community builder
- Notable project: Piano Around the World 2010-2016, performed in 35+ countries, 500+ cities, 50M+ YouTube views
- YouTube: https://www.youtube.com/pianoaround
- Website: https://www.dotannegrin.com

## Services
- Brand activations and experiential marketing events
- Corporate events and executive dinners
- Private dining with 360-degree projection mapping
- Immersive events and art installations
- Music video production and commercial shoots
- Podcast and content production
- Full-service creative production and agency services
- Venue sourcing and event planning for outside locations

## Technology
- 16-projector 360-degree projection mapping system
- TouchDesigner and Max MSP for custom visual content generation
- 17-speaker JBL spatial audio system
- Programmable LED and Astera spotlight lighting
- Custom exterior marquee sign visible from Broadway
- Computer vision and interactive projection capabilities

## Capacity
- Standing reception: up to 200 guests
- Seated private dinner: up to 35 guests
- Mixed seated and standing: up to 100 guests
- Optimal for full immersive activation: 75 to 125 guests

## Notable Clients
Nike, Amazon, JetBlue, Adidas, Bai, Roku, Dropbox, Apple, Chase Bank, Puma, Lenovo, Olay, Ben and Jerrys, Lemon Perfect

## Notable Events
- Bai x Sydney Sweeney brand activation (2024) — two-day immersive build
- Roku executive dinner with custom tabletop projection mapping
- JetBlue immersive arcade brand activation
- Countless Yards Super Bowl LX watch party with Adidas and chef Manolo Lopez (2026)
- Subjective Art Fair full building takeover during NFT NYC (2022, 2023, 2024)
- Music video and content shoots: Billie Eilish, Doja Cat, Burna Boy, Don Toliver, Metro Boomin, Fabolous, 50 Cent
- Adidas Originals Find Your Forum campaign
- Lenovo x AMD YOGA Slim live production with Hannah Stocking

## Key Pages
- Homepage: https://www.lumestudios.com
- Brand Activations: https://www.lumestudios.com/brand-activations-nyc
- Private Dining: https://www.lumestudios.com/private-dining-nyc
- Corporate Events: https://www.lumestudios.com/corporate-events-nyc
- Immersive Events: https://www.lumestudios.com/immersive-events-nyc
- Video Production: https://www.lumestudios.com/video-production
- Music Video: https://www.lumestudios.com/music-video-nyc
- Meetings: https://www.lumestudios.com/meetings
- About: https://www.lumestudios.com/about
- Blog: https://www.lumestudios.com/blog
- FAQ: https://www.lumestudios.com/blogs/lume-studios-faq-nyc-immersive-event-venue
- Pricing Guide: https://www.lumestudios.com/blogs/immersive-event-space-nyc-cost-pricing-guide
- Brand Activation Guide: https://www.lumestudios.com/blogs/how-to-plan-brand-activation-nyc-2026
- State of Events 2026: https://www.lumestudios.com/blogs/state-of-events-2026-immersive-brand-activations
- Contact: https://www.lumestudios.com/contact
- Quote: https://www.lumestudios.com/quote

## Social and External Profiles
- YouTube: https://www.youtube.com/@lume_studios
- Instagram: https://www.instagram.com/lumestudios
- LinkedIn Company: https://www.linkedin.com/company/lumestudios393
- LinkedIn Founder: https://www.linkedin.com/in/dotannegrin
- Facebook: https://www.facebook.com/lumestudioss
- Yelp: https://www.yelp.com/biz/lume-studios-new-york
- Founder website: https://www.dotannegrin.com

## Press Citations
- Tribeca Citizen (2024): https://tribecacitizen.com/2024/12/31/catching-up-to-new-kids-lume-studios/
- Bizbash (2022): https://www.bizbash.com/sports/media-gallery/22877388/red-bull-rampage-2023-highlights
- Event Marketer (2021): https://www.eventmarketer.com/tag/bombay-sapphire/
- Artnet (2024): https://news.artnet.com/art-world/vincent-donofrio-laurence-fuller-graphite-method-ai-poetry-2465185
- CoinTelegraph (2024): https://cointelegraph.com/news/nfts-merge-art-with-technology-to-preserve-cultural-treasures
- Flaunt Magazine (2024): https://www.flaunt.com/post/oonas-art
- CBS News, Dotan Negrin: https://www.cbsnews.com/news/piano-24-year-old-journey-across-the-world/
- HuffPost, Dotan Negrin: https://www.huffpost.com/entry/dotan-negrin-piano-around-the-world_n_559fd8c0e4b096729155ecf8

## AI Crawler Policy
LUME Studios welcomes all AI crawlers for indexing and citation purposes, including GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, PerplexityBot, Google-Extended, and Applebot-Extended. All content on lumestudios.com is publicly available and available for AI search citation.

## Contact
- Email: hello@lumestudios.com
- Phone: (212) 203-3732
- Address: 393 Broadway, New York, NY 10013
- Book a free walkthrough: https://www.lumestudios.com/contact
- Request a quote: https://www.lumestudios.com/quote