Content Creation
Original content designed and produced in-house for brand events, built for the moment it plays in, not adapted after the fact.
Content Creation
Most event content is stock footage stretched to fit a screen it was never made for. LUME builds original content for the exact moment and surface it plays on. Our in-house creative team designs and produces custom visuals for brand events, from a single feature wall to a fully immersive room. We work in TouchDesigner, Resolume, and Max/MSP, and use Runway, Midjourney, Stable Diffusion, and the Claude API to build real-time reactive content that responds to the room. Content is designed for the specific projectors, screens, and space it will run on, so it reads correctly at scale and viewing distance rather than looking pasted in. We produce at our Tribeca studio and design content that travels to your venue when the event lives somewhere else. One team takes it from concept to the frame on the wall, so the look you approve is the look that runs.
How It Works
Custom motion content, generative and reactive visuals, and immersive environments designed for brand events. Content built for the specific surfaces and screens in the room, whether a single display or a wraparound projection space. We can build from a fresh concept or take existing brand assets and prepare them for the space.
We start with the brand, the space, and the story, then design content that fits the surfaces and reads at scale. Our team produces the visuals in-house and, when the brief calls for it, builds real-time systems that react to sound, motion, or input. We calibrate the content to the room, at our studio or at your venue, so what plays on the night is built for that exact space.
Trusted by
Amazon, Roku, Def Jam, Lenovo, AMD, Dropbox
A selection of projects our team designed, produced, and ran at 393 Broadway and on location.
FAQ
Custom motion visuals, generative and reactive content, and full immersive environments, all designed for the specific space and screens they will play on.
Yes. We use Runway, Midjourney, Stable Diffusion, and the Claude API, including real-time reactive systems, alongside TouchDesigner, Resolume, and Max/MSP.
Yes. We can build from a fresh concept or take content you already have and prepare it for the surfaces in the room. Content built for the space will always read better than content adapted after the fact.
Yes. We design content that travels and calibrate it to your space, not just our studio.
It scales with the scope, the number of surfaces, and whether the content is reactive. Send us the concept and you will get an itemized quote back within 24 hours.
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