Dotan Negrin is the founder and creative director of LUME Studios, the immersive event space and full-service production company he built from the ground up at 393 Broadway in SoHo, New York City. What began in 2016 as a blank room and a question what can we build inside this? became a decade-long hands-on experiment in the intersection of technology, art, and live experience.

Dotan's background is unusually broad for someone running a venue. A trained musician and sound designer, he brings deep expertise in spatial audio, music production, and acoustic engineering to every event LUME produces. His lighting design work spans intimate private dinners to large-scale brand productions, and his command of projection mapping technology is technical rather than theoretical — he personally designed and built LUME's 16-projector 360° immersive system, developing the architecture, calibration, and content pipeline through years of direct experimentation with TouchDesigner, Max MSP, and computer vision.

On the production side, Dotan has served as the end-to-end lead on over 1,600 events — managing creative concepts, vendor relationships, technical crews, client communications, budgets, and live execution simultaneously. That operational depth, combined with his technical and artistic range, is what shaped LUME's defining characteristic: every capability is in house. Projection. Spatial audio. Lighting. Custom visual content. Staffing. Catering. Production management. No outside vendors, no coordination gaps, no creative dilution.

Under his leadership, LUME has produced events for Nike, Amazon, Apple, JetBlue, Adidas, Bai, and Dropbox, and has hosted talent including Billie Eilish, Doja Cat, Burna Boy, Sydney Sweeney, 50 Cent, Peggy Gou, and Don Toliver.

Dotan is based in New York City.

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