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Immersive Event Space in NYC
Where brands come to build their own world.
LUME Studios is New York City's original and most advanced immersive event space. Since 2016, we have been pioneering projection mapping experiences at 393 Broadway in Tribeca, turning walls, floors, and ceilings into living, breathing canvases for brands, artists, and creators. If you are looking for a truly immersive venue in NYC, there is no other space like LUME.
Beyond the Standard Event Venue
An immersive event replaces the passive experience of a traditional gathering with something that surrounds your guests entirely. Custom visuals on every surface, spatial audio that moves through the room, lighting that shifts with the moment, and environments designed from the ground up to tell your story.
At LUME, every square foot of our space is part of the experience. Our 360° projection mapping system covers walls and floors with seamless imagery. Our 17-speaker JBL spatial audio system creates a soundscape you feel. Our street-level marquee puts your brand or message in lights on Broadway.
The Immersive Studio
Unlike a traditional event space rental, LUME Studios is a full-service experiential production partner. Our in-house creative team handles everything from concept and custom 360° projection mapping visuals, to set builds, staffing, bar and catering, and post-event content — so your team can focus on the moment, not the logistics.
What We Do Best
- 360° floor-to-ceiling projection walls floors
- Full bar & catering packages available
- In-house furniture: chairs, tables, and bar tops
- Street-level Broadway marquee sign included
- Up to 200 guests — flexible layouts available
- Enterprise-grade high-speed Wi-Fi
- JBL 17-speaker surround sound system
- Flexible layouts: boardroom, theater, or classroom & workshop seating
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Trusted by the world’s leading brands
LUME Studios has powered activations for Amazon, Nike, JetBlue, Adidas, Dropbox, Roku, Olay, and dozens of the world’s most recognized brands. From product launches to influencer events, press previews to large-scale experiential campaigns — we know how to make a brand moment land.
Ready to activate your brand in NYC? Contact our team today to start planning your next brand activation, product launch, influencer event, or press preview at LUME Studios.
Loft Amenities
- Capacity: 60 seated / up to 90 guests
- Large 4K display with Apple TV & wireless screen sharing
- Full kitchen & private dining area for catered events
- Enterprise-grade high-speed Wi-Fi
- Flexible layouts: conference, classroom, or workshop seating
Leave the heavy lifting to us.
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