Made at LUME

A week-long Billie Eilish merch pop-up around her sold-out Madison Square Garden performance, culminating in a surprise appearance by Billie herself.

A$AP Rocky brought the music industry together at LUME for the Don't Be Dumb activation around his new album, followed by a photo shoot for his brand.

LUME was transformed into the Hot Pink Pop-Up Cyber Café for Doja Cat's album release: music, visuals and a gathering of fans and industry guests.

Sydney Sweeney and Bai turned LUME into the “It's Wonder Water” grove, a lush, immersive activation built around the campaign and its star.

Millie Bobby Brown and Florence by Mills came to LUME for a beauty launch bringing the brand's playful visual identity into the physical space.

Fabolous filmed the official music video for “B.O.M.B.S.” at LUME, transforming the studio through custom visuals, lighting and projection.

50 Cent and ESPN took over LUME to film a commercial for the NBA Finals, using the studio as the setting for the production.

Burna Boy celebrated new music at LUME with an immersive I Told Them... album experience bringing together the artist, collaborators and the music community.

Metro Boomin brought the world of Heroes & Villains to LUME with a dedicated merch pop-up celebrating the album.

Don Toliver and GUESS brought music and fashion together at LUME for a creative collaboration and photo production.

Marlon Wayans brought his comedy special Good Grief to LUME for a pop-up screening and panel discussion, turning the studio into a theater for a night of film and conversation.

International DJ and artist Peggy Gou brought her world of music, fashion and nightlife to LUME for an intimate New York event.

JID brought his album release to LUME for an intimate gathering centered around the music, the artist and the community behind it.