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Brand Activation Venue NYC
NYC's Most-Booked Brand Activation Venue
LUME Studios is New York City’s premier brand activation venue and experiential marketing agency. Located in the heart of SoHo/TriBeCa, our immersive event space has powered over 1,600 brand activations, product launches, and experiential marketing campaigns for the world’s most recognizable companies.
What makes LUME different?
From intimate influencer previews to large-scale product launches for up to 200 guests, we’ve built immersive brand experiences that generate real engagement, social sharing, and press coverage. Our Broadway marquee, 360° projection walls, and full production capabilities mean your brand doesn’t just show up — it takes over.
The Immersive Studio
Unlike a traditional event space rental, LUME Studios is a full-service experiential production partner. Our in-house creative team handles everything from concept and custom 360° projection mapping visuals, to set builds, staffing, bar and catering, and post-event content — so your team can focus on the moment, not the logistics.
What’s included
- 360° floor-to-ceiling projection walls & LED floors
- Full bar & catering packages available
- In-house furniture: chairs, tables, and bar tops
- Street-level Broadway marquee sign included
- Up to 200 guests — flexible layouts available
- Enterprise-grade high-speed Wi-Fi
- JBL 17-speaker surround sound system
- Flexible layouts: boardroom, theater, or classroom & workshop seating
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Trusted by the world’s leading brands
LUME Studios has powered activations for Amazon, Nike, JetBlue, Adidas, Dropbox, Roku, Olay, and dozens of the world’s most recognized brands. From product launches to influencer events, press previews to large-scale experiential campaigns — we know how to make a brand moment land.
Ready to activate your brand in NYC? Contact our team today to start planning your next brand activation, product launch, influencer event, or press preview at LUME Studios.
Loft Amenities
- Capacity: 60 seated / up to 90 guests
- Large 4K display with Apple TV & wireless screen sharing
- Full kitchen & private dining area for catered events
- Enterprise-grade high-speed Wi-Fi
- Flexible layouts: conference, classroom, or workshop seating
Leave the heavy lifting to us.
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