Brand Activation
A brand activation agency in New York. We design, produce, and run immersive activations end to end, at your venue or ours.
Brand Activation
A brand activation only works when the idea, the build, and the execution stay connected. Hand the concept to one shop, the production to another, and the content to a third, and the activation arrives watered down. LUME is a brand activation agency that owns all of it. We design the concept, produce the build, staff the room, run the technical show, and capture the content, as one team. Founded in 2016, we have produced more than 1,700 events over roughly ten years, at our own Tribeca studio and on location at venues across New York. When an activation needs an immersive environment, we design it around the space, using projection, spatial audio, lighting, and reactive content our team builds in-house. When it needs to travel, we bring the same crew and scale it into your venue. One team, one idea, carried all the way to the guest.
How It Works
End-to-end brand activations, from concept and creative direction through production, staffing, catering, and content. Immersive environments designed for the space, custom content built in-house, and same-day capture for social and press. Fabrication runs through our vetted partners when a build is involved.
We start with the brand, the audience, and the goal, then design an activation built to be experienced and shared. Our team produces the show, staffs it, and runs it live, at your venue or ours. Content capture happens in real time, so the activation reaches beyond the room the same day. One team owns the idea from first call through load-out, so what your guests experience is what you approved.
Trusted by
Nike, Amazon, JetBlue, TRESemme, Bombay Sapphire, Lemon Perfect
A selection of projects our team designed, produced, and ran at 393 Broadway and on location.
FAQ
We design and run branded experiences end to end. Concept, production, staffing, content, and technical show, all from one team, so the activation stays true to the idea from start to finish.
Yes. We work at our Tribeca studio or on location at your venue anywhere in New York, and bring the same crew that built the activation to run it.
Yes. We design immersive environments using projection, spatial audio, lighting, and reactive content our team builds in-house, scaled to the space.
Yes. We capture and deliver content the same day so the activation reaches beyond the room while it is still live.
It scales with scope, guest count, build, and content. Send us the brief and you will get an itemized quote back within 24 hours.
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