Producing a Beauty Masterclass for the Room and the Camera: Patrick Ta at LUME

Patrick Ta Beauty and POV Beauty booked LUME for an invite-only masterclass with Patrick. A small group of beauty creators would sit in front of him for a live application demo. The brand wanted two results from one session: a great session in the room, and footage good enough to post the same week.

Those goals pull against each other. Creators need to see technique up close. Cameras need clean angles and good light. Phones need a backdrop that looks like the brand. Here is how we set the room up so nobody had to choose.

Seat for sightlines first

Patrick worked from a demonstration station at the front. Creators sat in a tight semicircle around it. That layout came before any of the tech, because if a guest cannot see the brush, no amount of projection fixes it.

Put the close-up on the walls

Multiple cameras fed live into our projection system, and the feeds were mapped onto the surrounding walls. Patrick's hands and face were visible at scale from every seat. A creator in the back row saw the same detail as the front.

The projection ran inside the brand's color story. It held the room in a Patrick Ta look instead of competing with him, which matters when every phone in the room is pointed at the front.

Monitors for the over-the-shoulder shot

We hung TV monitors on broadcast trusses around the perimeter, each showing a clean cut of the live coverage. That gave creators a second angle to shoot: their own view of Patrick, with the monitor close-up in frame. It is a small detail that shows up in a lot of the posted content.

Capture everything, separately

On top of the live system, a dedicated multi-camera crew recorded the full session. The live feeds were for the room. The capture was for the brand's edit. The room saw the live cut. The brand got a full edit afterward.

Patrick Ta Beauty and POV Beauty left with edited assets for owned and paid channels over the following weeks. The creators left with their own footage, shot in a fully branded room, and posted it across Reels and TikTok with the session tagged at LUME.

The rest of the production

LUME also handled furniture and setup, the lighting state for the demo, and coordination from load-in to load-out. None of that is visible in the content, which is the point.

Planning a beauty masterclass

If you are scoping one, these are the questions we start with:

• How many guests, and does every seat need a direct view of the station?
• Is the content for the brand's channels, the creators' channels, or both?
• Do you need a same-week edit, or raw footage for an agency to cut?
• What is the color story, and should the walls carry it?

The full Patrick Ta case study is on our work page. For room options and past beauty events, see beauty workshop venue NYC, and for how the walls work, our projection mapping page.

Plan a masterclass

Contact us: hello@lumestudios.com | (212) 203-3732