The traditional brand production model is fragmented: hire a creative agency, then a production company, then a studio rental, then post-production. Four vendors, four invoices, four scheduling logistics. Each handoff loses information. Each timeline has slack. The total cost runs higher than it should and the final content arrives later than it should because the vendor pipeline has so much friction built in. The brands that have stopped accepting that model have moved toward integrated production: one team that handles concept through delivery.

The infrastructure required to deliver integrated production is significant. An in-house creative team capable of leading creative direction. Production design, custom visual content creation, on-site capture, and post-production all under one roof. Physical infrastructure (lighting, projection, talent green rooms, kitchen for craft services, loading dock) that supports productions of any scale. And the operational discipline to deliver the full project on a single timeline instead of stitching together a multi-vendor schedule. Few studios in NYC handle all four. The ones that do collapse weeks of coordination into a single engagement.

LUME Studios is a full end-to-end creative and production studio at 393 Broadway. Our in-house team concepts, designs, and executes every element of brand content, commercials, music videos, and immersive experiences from custom projection content and visual software to set builds, lighting, multi-camera capture, talent coordination, and post-production. We combine a 5,400 square foot multi-level production facility with a creative team that's executed campaigns for Apple, Amazon, JetBlue, Adidas, Dropbox, Roku, Patrick Ta Beauty, and dozens of category-defining brands.