BLOG

Four projectors aimed at one wall is not 360-degree projection mapping. Here is exactly what separates a real immersive system from a marketing claim — and the five questions agencies should ask before putting any venue on a client shortlist.

Twelve questions every agency should run through before signing a venue contract for a client. Covers AV capability, hidden fees, vendor exclusivity, load-in access, and the clause that ends careers when it's missed.