BLOG

The minimum booking, the caterer question, how the immersive system actually works, what a walkthrough feels like, full building takeovers, the marquee, and 70+ more questions we get asked before every event. Answered directly.

The best brand activations do not end when guests leave. Here is how LUME designs events to generate three distinct waves of content — and why agencies that build this in from the brief get more mileage from every dollar their clients spend.

Most brand activations run through an agency, which adds a third layer between the brand and the venue. Here is the full cost breakdown of what that model actually costs — and where the budget disappears before the event starts.

Shareable moments are not accidents. After nearly a decade watching guests decide what to photograph and what to post, here are the design principles that consistently drive organic social content — with the data behind why they work.

In 2016, Dotan Negrin took the keys to a vacant storefront at 393 Broadway and started building. Ten years, 1,600 events, and a 40-screens later, here is how NYC's most technically advanced immersive venue was built from scratch.