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On February 8, 2026, LUME partnered with chef Manolo Lopez and Adidas to host a Super Bowl watch party built around Bad Bunny's historic halftime performance. Here is how the event came together and what it proved about immersive production.

Bai needed a launch moment that would cut through. Here is how LUME built a 360-degree nature-inspired world around their campaign with Sydney Sweeney — and why the content kept circulating for weeks after the event.

Roku wanted an executive dinner their guests would still be talking about the following week. Here is how custom tabletop projection mapping works and what it took to build — and why surprise is the most powerful tool in corporate hospitality.