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Case Studies
March 27, 2026
Countless Yards: How LUME Studios helped bring the Super Bowl LX Halftime Show to SoHo
On February 8, 2026, LUME Studios partnered with chef Manolo Lopez of Cafe Colmado and Adidas to host Countless Yards, a Super Bowl LX watch party built around Bad Bunny's historic halftime performance.
Countless Yards Super Bowl LX watch party at LUME Studios SoHo NYC with Bad Bunny halftime show projection
Case Studies
March 27, 2026
Inside the Bai x Sydney Sweeney Brand Activation at LUME Studios
When Bai wanted to launch a campaign with Sydney Sweeney, they chose LUME Studios in Tribeca. Here is a look inside one of the most visually stunning brand activations of the year.
Bai x Sydney Sweeney brand activation at LUME Studios NYC with 360 degree projection mapping in Tribeca
Case Studies
March 27, 2026
Inside a Roku Executive Dinner at LUME Studios: Tabletop Projection Mapping in NYC
Roku hosted an executive dinner at LUME Studios featuring something most guests had never seen before: a fully custom tabletop projection mapping experience. Here is how it came together.
Roku executive dinner with tabletop projection mapping at LUME Studios private dining room NYC
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