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Most event ROI reports measure the wrong things. Here is the framework LUME uses across 1,600 productions to track what actually moves the needle, and what agencies can bring to their clients as proof that the investment worked.

The September 2026 edition of LUME's State of Events report: 46 linked sources, the measured $139B experiential number, a Myth Check on the recycled stats, and what it means for brands in New York.

The search for executive dinner venues in NYC is high volume but the content ranking for it is almost entirely generic listings. After producing events for Roku, JetBlue, and Amazon, here is what C-suite guests actually respond to.

Digital ad performance is declining. Live experience attendance is rising. After a decade producing over 1,700 events in New York City, here is what the data and the room both show about why brands are shifting budget toward events.