A SoHo / Tribeca runway venue at 393 Broadway built for designers, brands, and editorial moments. Custom 360° backdrops, full backstage, hair and makeup, and post-show afterparty under one roof. Runway shows here for New York Fashion Week designers, Patrick Ta, and Adidas.
NYC fashion show venue with runway setup, immersive 360° backdrops, full backstage in SoHo / TriBeCa. Up to 200 guests.
A fashion show is a 15-minute event that produces a season's worth of brand storytelling. The runway moment itself is brief. The editorial photography, video clips, social posts, and press coverage that come out of it run as the brand's marketing for the next six months. The shows that produce real editorial value treat the entire venue as part of the collection's visual identity, with custom backdrops matched to the mood of the season, runway lighting that captures cleanly on camera, backstage flow that lets models move between looks without crowding, and a post-show afterparty that keeps editors and buyers in the building so the relationships that drive the collection's commercial success actually happen.
LUME Studios is the NYC fashion show venue brands and designers trust for runway shows, presentations, lookbook reveals, and editorial fashion events. Located at 393 Broadway in the heart of SoHo and Tribeca, the cultural epicenter of NYC fashion. 5,400 square feet of multi-level space supports full runway productions with backstage, hair and makeup, dressing rooms, and post-show afterparty all under one roof. 360° projection capabilities turn the walls into a custom runway backdrop. Past hosts include New York Fashion Week designers, Patrick Ta, and Adidas.
How It Works
The 360° projection system turns the entire space into a custom-branded editorial environment. A moody atmospheric world for an avant-garde collection. Vibrant motion graphics for a streetwear drop. Ambient natural footage for a sustainability-forward brand. The runway happens inside the brand's universe, so photographs that come out of the show tell the brand's story, not the venue's.
LUME gives you both front-of-house and back-of-house on different floors, all in one building. LOFT 4 is hair, makeup, dressing, and designer green room. The Immersive Studio is the runway. LOFT 2 becomes the after-show editor reception. Models walk straight from the runway into the next look, then to the afterparty without leaving the building. The post-show relationships that drive the collection's commercial success happen in the same venue as the show itself.
Multi-camera capture of the runway. Editorial-quality lighting that captures the collection accurately on camera. Same-day delivery of show footage and stills for the brand's press rollout and Instagram. Custom 360° content built in advance and integrated with the show's audio for runway transitions between looks. The show's photographs, video, and social content are all production-ready the next morning. See past runway shows hosted at LUME, or book a walkthrough.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
Yes. The Immersive Studio's 2,400 sq ft main floor configures into a runway with seated audience on either side, standing room behind, and full backstage access through LOFT 4. The 360° projection walls become your runway backdrop.
Around 150 seated runway-style or 200 standing for presentation-format shows. LOFT 4 handles backstage, hair and makeup. LOFT 2 hosts the post-show afterparty.
Yes. LOFT 4 doubles as your full backstage: hair and makeup stations, racks for the collection, dressing area, and a green room for designers and stylists. Connected to the main floor for seamless model flow.
Yes. Our in-house creative team builds custom 360° projection content for the runway: brand environments matched to the collection's mood, animated transitions between looks, and full integration with the show's audio.
Yes. Multiple seasons, multiple brands. We've worked with NYFW designers and brands on full runway productions, presentations, and after-shows. See past fashion shows for examples.
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