Fashion Show Venue NYC with Runway Setup and Immersive Backdrops
A SoHo / TriBeCa runway venue built for designers, brands, and editorial moments.
Book the Runway →A fashion show is a 15-minute event that has to produce a season's worth of brand storytelling. The runway moment itself is brief. The editorial photography, video clips, social posts, and press coverage that come out of it run as the brand's marketing for the next six months. The shows that work give every photographer a clean, branded shot from every position. The shows that don't work end up with editorial photos that could have been taken anywhere, because the venue's backdrop tells no story about the collection.
The biggest constraint at most NYC fashion show venues is the backdrop. A white box gives you neutral but generic. A wall covered in last week's logo is worse: it ties the photos to a venue, not a brand. The shows that produce real editorial value treat the entire space as part of the collection's visual identity. Custom backdrops matched to the mood of the season. Runway lighting that captures cleanly on camera. Backstage flow that lets models move between looks without crowding. Post-show afterparty that keeps editors and buyers in the building so the relationships that matter to the collection's commercial success actually happen.
LUME Studios is the NYC fashion show venue brands and designers trust for runway shows, presentations, lookbook reveals, and editorial fashion events. Located at 393 Broadway in the heart of SoHo and TriBeCa (the cultural epicenter of NYC fashion) our 5,400 square feet of multi-level space supports full runway productions with backstage, hair and makeup, dressing rooms, and post-show afterparty all under one roof. With 360° projection capabilities, our walls become your runway backdrop. Past hosts include New York Fashion Week designers, Patrick Ta, and Adidas.
Fashion Show Spaces Available at 393 Broadway
Immersive Studio
LOFT 4
LOFT 4 is your full backstage. Hair and makeup stations, dressing area, racks for the collection, designer green room. Connected directly to the main floor for seamless model flow on and off the runway.
LOFT 2
LOFT 2 is your fashion show afterparty and post-runway lounge. Up to 60 in cocktail layout. Editor receptions, buyer previews, and intimate post-show celebrations with the designer team and press.
Runway shows that look like editorial
The 360° projection system turns the entire space into a custom-branded editorial environment. A moody atmospheric world for an avant-garde collection. Vibrant motion graphics for a streetwear drop. Ambient natural footage for a sustainability-forward brand. The runway happens inside your brand's universe, not a generic white box, so the photographs that come out of the show tell the brand's story instead of the venue's.
Full backstage and afterparty in one building
Most NYC fashion show venues make you choose: front-of-house OR back-of-house. We give you both, on different floors, all in one building. LOFT 4 is your hair, makeup, dressing, and designer green room. The Immersive Studio is your runway. LOFT 2 becomes the after-show editor reception. Models walk straight from the runway into the next look, then to the afterparty without leaving the building. See past runway shows hosted at LUME, or book a walkthrough.
New York Fashion Week, Patrick Ta, Adidas
Ready to plan your event at 393 Broadway?
Book the Runway →Frequently Asked Questions
Can you accommodate a runway?+
Yes. The Immersive Studio's 2,400 sq ft main floor configures into a runway with seated audience on either side, standing room behind, and full backstage access through LOFT 4. The 360° projection walls become your runway backdrop.
What's the capacity for a runway show?+
Around 150 seated runway-style or 200 standing for presentation-format shows. LOFT 4 handles backstage, hair and makeup. LOFT 2 hosts the post-show afterparty.
Do you have backstage and dressing area?+
Yes. LOFT 4 doubles as your full backstage: hair and makeup stations, racks for the collection, dressing area, and a green room for designers and stylists. Connected to the main floor for seamless model flow.
Can you produce custom runway content?+
Yes. Our in-house creative team builds custom 360° projection content for the runway: brand environments matched to the collection's mood, animated transitions between looks, and full integration with the show's audio.
Have you hosted New York Fashion Week shows?+
Yes. Multiple seasons, multiple brands. We've worked with NYFW designers and brands on full runway productions, presentations, and after-shows. See past fashion shows for examples.
Leave the heavy lifting to us.
