A private immersive dining experience at 393 Broadway. Michelin-caliber kitchen, 360° projection walls that transform course by course, and a refined SoHo loft setting. Executive dinners for Dropbox, Roku, and Patrick Ta Beauty.
NYC immersive dining venue. Michelin-caliber kitchen, 360° projection mapping, custom branded dining experiences for executive dinners and brand events.
Immersive dining at LUME runs on a simple principle: the room changes when the plate changes. Cocktail hour has one visual world. The first course shifts the atmosphere. The main arrives in a completely different environment. The kitchen and the visual team work on the same timeline so the food and the room tell the same story. The result is a dinner guests describe as an experience, not a meal, and the kind of evening that becomes the default story at the next one.
LUME Studios is the NYC immersive dining venue at 393 Broadway in SoHo and Tribeca. LOFT 4's full Michelin-caliber kitchen, custom-built alongside Michelin-star chefs, runs multiple ovens, commercial cooktops, and full cold storage, so your chef or caterer operates at the highest level. The 360° projection walls transform course by course, with custom visual environments built specifically for this dinner. We've produced executive immersive dinners for Dropbox, Roku, and Patrick Ta Beauty, including custom table projection experiences that turn each plate into part of the show.
How It Works
The 360° projection walls change throughout the night: mood-driven atmospheres for cocktail hour, ambient textures during dinner, fully branded backdrops for executive moments, and course-by-course visual storytelling tied to the menu. Guests arrive in one world and leave in another. Each course has its own environment. The kitchen and the visual team coordinate so the food and the room change at the same moment.
LOFT 4 hosts intimate immersive dinners for up to 35 guests in a refined SoHo cast iron loft setting with residential warm lighting and custom dining setup. The Immersive Studio expands the format for up to 80 guests in seated dinner configuration with the full 360° production surrounding the room. Same kitchen, same visual production team, two scales.
Executive team dinners. Client appreciation evenings. Brand campaign dinner activations where the visual world around the table is built from the brand's campaign imagery. Intimate founder dinners with custom storytelling on the walls. Chef collaboration dinners with the menu and visual environment co-designed together. See past immersive dinners or the private dining format. Book a walkthrough to see the kitchen and the system in person.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
A dining event where the entire visual environment is part of the meal. 360° projection walls transform throughout the night, immersive moments matched to courses, custom branded environments around your dinner. The space becomes part of the storytelling.
Up to 35 in LOFT 4's intimate dining setup. Up to 80 in the Immersive Studio configured for seated dining with full immersive content surrounding the room.
Yes. LOFT 4's full Michelin-caliber kitchen supports your preferred chef or one of our trusted catering partners. We've hosted Michelin-star chefs for executive immersive dinners.
Yes. The 360° walls become a fully custom brand environment for the dinner: product hero moments, brand storytelling, ambient atmospheres, synchronized course-by-course immersive transitions tied to the menu.
Yes. Executive immersive dinners for Dropbox, Roku, Patrick Ta, and others. Each one custom-staged with branded environments, custom table projection experiences, and full chef collaboration on the menu. See past dinners for examples.
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