A private immersive dining experience at 393 Broadway. Michelin-caliber kitchen, 360° projection walls that transform course by course, and a refined SoHo loft setting. Executive dinners for Dropbox, Roku, and Patrick Ta Beauty.
NYC immersive dining venue. Michelin-caliber kitchen, 360° projection mapping, custom branded dining experiences for executive dinners and brand events.
Immersive dining at LUME runs on a simple principle: the room changes when the plate changes. Cocktail hour has one visual world. The first course shifts the atmosphere. The main arrives in a completely different environment. The kitchen and the visual team work on the same timeline so the food and the room tell the same story. The result is a dinner guests describe as an experience, not a meal, and the kind of evening that becomes the default story at the next one.
LUME Studios is the NYC immersive dining venue at 393 Broadway in SoHo and Tribeca. LOFT 4's full Michelin-caliber kitchen, custom-built alongside Michelin-star chefs, runs multiple ovens, commercial cooktops, and full cold storage, so your chef or caterer operates at the highest level. The 360° projection walls transform course by course, with custom visual environments built specifically for this dinner. We've produced executive immersive dinners for Dropbox, Roku, and Patrick Ta Beauty, including custom table projection experiences that turn each plate into part of the show.
How It Works
The 360° projection walls change throughout the night: mood-driven atmospheres for cocktail hour, ambient textures during dinner, fully branded backdrops for executive moments, and course-by-course visual storytelling tied to the menu. Guests arrive in one world and leave in another. Each course has its own environment. The kitchen and the visual team coordinate so the food and the room change at the same moment.
LOFT 4 hosts intimate immersive dinners for up to 35 guests in a refined SoHo cast iron loft setting with residential warm lighting and custom dining setup. The Immersive Studio expands the format for up to 80 guests in seated dinner configuration with the full 360° production surrounding the room. Same kitchen, same visual production team, two scales.
Executive team dinners. Client appreciation evenings. Brand campaign dinner activations where the visual world around the table is built from the brand's campaign imagery. Intimate founder dinners with custom storytelling on the walls. Chef collaboration dinners with the menu and visual environment co-designed together. See past immersive dinners or the private dining format. Book a walkthrough to see the kitchen and the system in person.
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A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
A dining event where the entire visual environment is part of the meal. 360° projection walls transform throughout the night, immersive moments matched to courses, custom branded environments around your dinner. The space becomes part of the storytelling.
Up to 35 in LOFT 4's intimate dining setup. Up to 80 in the Immersive Studio configured for seated dining with full immersive content surrounding the room.
Yes. LOFT 4's full Michelin-caliber kitchen supports your preferred chef or one of our trusted catering partners. We've hosted Michelin-star chefs for executive immersive dinners.
Yes. The 360° walls become a fully custom brand environment for the dinner: product hero moments, brand storytelling, ambient atmospheres, synchronized course-by-course immersive transitions tied to the menu.
Yes. Executive immersive dinners for Dropbox, Roku, Patrick Ta, and others. Each one custom-staged with branded environments, custom table projection experiences, and full chef collaboration on the menu. See past dinners for examples.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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