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LUME  /  393 Broadway, NYN 40.7185°  W 74.0029°
Event Spaces / NYC

Immersive Dining Venue in SoHo / Tribeca NYC

A private immersive dining experience at 393 Broadway. Michelin-caliber kitchen, 360° projection walls that transform course by course, and a refined SoHo loft setting. Executive dinners for Dropbox, Roku, and Patrick Ta Beauty.

Overview

NYC immersive dining venue. Michelin-caliber kitchen, 360° projection mapping, custom branded dining experiences for executive dinners and brand events.

Panel discussion at LUME Studios with immersive backdrop

Immersive dining at LUME runs on a simple principle: the room changes when the plate changes. Cocktail hour has one visual world. The first course shifts the atmosphere. The main arrives in a completely different environment. The kitchen and the visual team work on the same timeline so the food and the room tell the same story. The result is a dinner guests describe as an experience, not a meal, and the kind of evening that becomes the default story at the next one.

LUME Studios is the NYC immersive dining venue at 393 Broadway in SoHo and Tribeca. LOFT 4's full Michelin-caliber kitchen, custom-built alongside Michelin-star chefs, runs multiple ovens, commercial cooktops, and full cold storage, so your chef or caterer operates at the highest level. The 360° projection walls transform course by course, with custom visual environments built specifically for this dinner. We've produced executive immersive dinners for Dropbox, Roku, and Patrick Ta Beauty, including custom table projection experiences that turn each plate into part of the show.

02 / Inside LUME

We don't just host events.
We produce them from the ground up.

01 / Immersive Setting

Immersive setting

5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.

02 / Food & Beverage

Food & Beverage

Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.

03 / Audio & visual

Audio Visual

17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.

04 / enhancements

Enhancements

Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.

03 / Spaces

Spaces Available at 393 Broadway


Immersive Studio

The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.

Standing
200
Seated
120
Projection
360°
Audio
17× JBL
Sq Ft
3,400
Floor
Main
Check Availability
Immersive Studio wall projectionImmersive Studio overhead view

Loft 4

LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.

Seated
40
Standing
70
Kitchen
Michelin
Display
4K Apple TV
Sq Ft
2,000
Floor
4th
Check Availability
Immersive Studio wall projectionImmersive Studio overhead view

Frequently asked questions

What's an immersive dining experience?

A dining event where the entire visual environment is part of the meal. 360° projection walls transform throughout the night, immersive moments matched to courses, custom branded environments around your dinner. The space becomes part of the storytelling.

How many guests can attend?

Up to 35 in LOFT 4's intimate dining setup. Up to 80 in the Immersive Studio configured for seated dining with full immersive content surrounding the room.

Do you provide catering?

Yes. LOFT 4's full Michelin-caliber kitchen supports your preferred chef or one of our trusted catering partners. We've hosted Michelin-star chefs for executive immersive dinners.

Can you customize the visual experience for our brand?

Yes. The 360° walls become a fully custom brand environment for the dinner: product hero moments, brand storytelling, ambient atmospheres, synchronized course-by-course immersive transitions tied to the menu.

Have you produced immersive dinners for brands?

Yes. Executive immersive dinners for Dropbox, Roku, Patrick Ta, and others. Each one custom-staged with branded environments, custom table projection experiences, and full chef collaboration on the menu. See past dinners for examples.

CONTACT

We know how hard it can be to plan events.
Leave the heavy lifting to us.
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