A private advertiser dinner venue at 393 Broadway in SoHo and Tribeca. 360° immersive walls for content showcases, Michelin-caliber kitchen, intimate formats from 20 to 60 guests. Trusted by Amazon, Roku, Dropbox, and JetBlue for high-stakes media and advertising dinners.
NYC Upfronts dinner venue at 393 Broadway in SoHo and Tribeca. 360° immersive content walls, Michelin-caliber kitchen, 40-60 guests. Amazon, Roku, Dropbox.
Upfronts week dinners are where the deals actually happen. The presentation at Radio City or the Javits Center sets the pitch. The dinner that follows closes it. Media companies and streaming platforms that understand this have moved away from restaurant private rooms toward venues where the environment itself makes the case: where the content can play at scale, the conversation stays private, and the production feels like an extension of the brand.
LUME Studios is the NYC advertiser dinner venue media companies, streaming platforms, and digital publishers use for partnership dinners, content showcases, and Upfronts season events. 393 Broadway in SoHo and Tribeca, four minutes from Midtown by car and a world away in terms of atmosphere. 360° projection mapping lets the content run across every wall of the room, so the show reel is not a PowerPoint on a screen, it is the environment guests are sitting inside. LOFT 4 seats 40 for an intimate leadership dinner with a full Michelin-caliber kitchen. The Immersive Studio hosts content preview dinners for 60 seated with production-grade AV. Same-day content capture means the dinner produces marketing assets before the season is over. Advertiser dinners here for Amazon, Roku, Dropbox, JetBlue, and Bai.
How It Works
Media company partnership dinners at LUME are built around a single principle: the room is part of the presentation. The 360° projection system means a show reel does not play on a screen in the corner. It plays across every wall, floor-to-ceiling, surrounding the room. An Amazon Prime Video showcase plays trailer clips at scale while buyers eat. A streaming platform's brand identity wraps the entire room before guests sit down. A content slate reveals over dinner in a fully immersive branded environment that makes a portfolio feel like a world, not a deck. The production that convinces a CMO to commit to a content partnership starts before the entree arrives.
Most Upfronts dinners happen in one of two places: a restaurant private room where the conversation leaks through the walls, or a hotel ballroom that looks like every other hotel ballroom. LOFT 4 at LUME seats 40 around a single table in a refined SoHo cast iron loft with its own floor, its own entrance flow, and a Michelin-caliber kitchen producing the meal in the room. The conversation stays in the room. The food matches the company's position. And the 360° immersive walls let the content play at intimate scale without a projector on a screen. For larger partnership dinners up to 60, the Immersive Studio runs the same format with full production.
Upfronts week in May is three days. Partnership dinner slots fill up months in advance. LUME works with media company event teams and brand experience agencies on Upfronts programming from January through April so the venue, the content environment, the kitchen, and the AV are all locked before the season starts. The same format works year-round: Q4 scatter market dinners, NewFronts season events, CES follow-up programming, and the advertiser relationship dinners that happen between the big shows. Reach out before the calendar fills. Book an Upfronts dinner walkthrough.
-EricVitalePhotography-3.jpeg)
A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
%20(2)%20(1).webp)
LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
The 360° projection system. A restaurant private room gives you a nice room. LUME gives you a room where the media company's content surrounds every guest at the table. Show reels, brand narratives, content slate reveals, and immersive branded environments run across every wall. The dinner becomes part of the presentation.
Up to 40 in LOFT 4's intimate private dining format, which seats guests in a refined SoHo cast iron loft. Up to 60 seated in the Immersive Studio for larger partnership dinners with full 360° content surrounding the room.
Yes. The in-house production team builds the custom 360° content environment for the dinner, handles AV setup and testing, multi-camera capture of the event, and same-day content delivery for the media company's social and PR use.
Upfronts dinners in May book out well in advance, often by January or February. If you're planning an Upfronts dinner or partnership event for 2027, reach out now. Year-round advertiser and partnership dinners are available on shorter lead times.
Yes. LUME has a private entrance and back-of-house flow for talent and executive arrivals. Security arrangements can be made through our operations team. The marquee can be set to the company's branding or left neutral.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
%2520(1)%2520(1).webp)
%2520(1)%2520(1)%2520(1)%2520(1).webp)
%2520(1)%2520(1)%2520(1).webp)
.png)
.png)
.png)
%2520(1).png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.webp)
%20(1)%20(1)%20(1).webp)
.webp)
%20(1)%20(1)%20(1).webp)